Google has improved the ad quality scores. These improvements better evaluate the precise quality of your ads and improve the way Google determines which ads show in the yellow region above the search results. AdWords has always accounted for the influence of ad position on CTR and removed it from the Quality Score. This specific improvement updates this system to make it fresher and more accurate.

The main features of the updation are -

1) More precise Quality Score calculation

2) Higher quality ads above the search results

These enhancements may cause changes to your ad position, spend, and performance. Let us wait and see.

Labels: Adwords, adwords ppc

1 Comments:

 Stacy said...

This is what I have been using for about a couple of years now and it solves all that bidding and ad positioning. It saves me more on bidding than anything else. I don't pay for them anymore because of this little trick I found in this article

Click on my name for the article link.

February 16, 2009 6:38 PM  

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