Quality score of PPC ads are based on how well you have optimized your landing page too. It makes sense to use common SEO approaches to help you boost the trust factor of your landing page. Do your on-page SEO on the landing page the same way you normally would. There are two factors that you have to consider when thinking about landing page optimization.

1. Your primary keyword in your URL
2. The title tag

Other elements to those you have to give attention are-

• Meta description tag
• Headers - H1, H2, and H3 tags
• Usage of main keyword in the page content
• Internal links

Apart from these, inbound links are the most important SEO tool you have. By building backlinks to your landing page from high authority sites within your area using keyword anchor text, you are effectively building up optimization for your landing page and its ability to secure a high quality score from Google AdWords.

Labels: Adwords, pay per click, PPC management, PPC Optimization

2 Comments:

 organic search engine optimization said...

Thanks for sharing this great post! Very helpful! :D

January 7, 2009 10:44 PM  

 Cedric said...

Implementing now for a client...cross my fingers it works....Thanks

February 6, 2009 2:20 AM  

Post a Comment

Links to this post:

  <$BlogBacklinkTitle$>  

<$BlogBacklinkSnippet$>
<$I18NPostedByBacklinkAuthor$> @ <$BlogBacklinkDateTime$>

Create a Link

<< PPC Blog Home