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Google's analytics don't show the exact data what adwords show in its clicks. We tried comparing it varios client sites and most of them dont match the results. We feel its most probably that analytics works on a different way than how adwords tracks clicks and all adwords clicks dont always end up in Google analytics statistics. Couple of reasons given by analytics advice team There is an important distinction between clicks (such as in your AdWords Campaigns reports) and visits (in your Search Engines and Visitors reports). The clicks column in your reports indicates how many times your advertisements were clicked by visitors, while visits indicates the number of unique sessions initiated by your visitors. There are several reasons why these two numbers may not match: 1. A visitor may click on your ad multiple times. When one person clicks on one advertisement multiple times in the same session, AdWords will record multiple clicks while Analytics recognises the separate page views as one visit. This is a common behaviour among visitors engaging in comparison shopping. 2. A user may click on an ad and then later, during a different session, return directly to the site through a bookmark. The referral information from the original visit will be retained in this case, so the one click will result in multiple visits. 3. A visitor may click on your advertisement, but prevent the page from fully loading by navigating to another page or by pressing their browser's Stop button. In this case, the Analytics tracking code is unable to execute and send tracking data to the Google servers. However, AdWords will still register a click. To ensure more accurate billing, Google AdWords automatically filters invalid clicks from your reports. However, Analytics reports these clicks as visits to your website in order to show the complete set of traffic data. I feel it should be one of the reasons to this,
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posted by power
@ 9:32 PM
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Is this a April fool Joke or a real change by google, When we recently logged into our client's adwords campaign management system we saw the following notice from google. "Important Change to URL Policy Enforcement Starting in April, display URLs for new ads will be required to match their destination / landing page URLs, without exception. Please adjust your URLs accordingly when creating new ads." What the heck how can this be possible some of our clients have product URLs that are very long and cannot be matched with the display URLs. Also google adwords offer a limited space for display URLs and this is if true a ridiculous change and almost impossible to be implemented in our campaign. Adwords advisor in webmaster world is giving some really funny suggestions. Does he really mean it or he is just playing the GOogle's April Fool prank which they always do every year. GOogle is the best search engine when it comes to playing users with their April Fool pranks. Most infamouse being the pigeon rank where google said it is gonna replace Pagerank their core algorithm with Pigeon rank AWA says "I would not necessarily recommend doing what I am going to suggest below, except in cases in which it is the only solution - because some folks think it looks weird, and thus maybe less 'trustworthy' somehow - but you could delete the www in the URL. In other words you could use: really-long-domain-name-for-the-company-i-work-at.com Instead of: www.really-long-domain-name-for-the-company-i-work-at.com Would that do the trick for you? If not, please contact AdWords support directly, and ask for advice using with the actual URL as an example. ;) " LOL
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posted by power
@ 9:40 AM
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