We are aware of the major problem of confused keywords states but in coming weeks we are aiming to overcome this problem. Adwords introduced minimum bids for keywords based on the Quality Score. This system allows us to show very high quality ads to Google users and also giving the advertiser control over their keywords.

While deciding the keyword you never know what keyword state will be assigned and sometimes you even fail to run the most important keywords. In this coming week changes will be made to simplify the keywords states and also more control would be given to run the keyword that you find important.

The minimum bid for the keywords is based on the quality of your keyword and ad text. High quality keyword will have low minimum bid while lower quality keyword will have higher minimum bid. As long as the maximum CPC meets the minimum bid your ad will be active. You will no longer have to worry about the hold, trial or disabled keywords.

Your quality score can also be improved with the inclusion of landing page quality and landing page load time as factors. Ads quality directly effects your ads position on the page and how much you pay on ads.

Adwords have made big changes to improve how we calculate Quality Score and how your quality scores are displayed in your account. One of these changes is the transition from minimum bids to first page.

There are some more further improvements that will introduced in the coming weeks-

• Accurate quality score - quality score is now going to be more accurate as it will be calculated at the time of each search query. Your ads will be more likely to when they are relevant and less likely to show when they are not.

• Keyword will no longer be marked 'inactive for search'- all the keywords will have the chance to show ads on Google search unless or other wise they are paused or deleted. Also keep in the mind that keywords previously marked inactive for search not likely to eligible for this change.

• First page bid will replace minimum bid- As a result of migrating to per-query quality score, we no longer showing minimum bid in your account. Instead of that we replacing it with more meaningful word i.e. 'first page bids'. This first page bid will help you to take your ad to reach the first page of search result on Google. We wish that this first page bid will give better guidance to achieve your advertisements goals.

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