Most of the time advertisers do not know whether there PPC campaigns are working or not. How will you know that your PPC campaigns are not working, if you have low CTR or no visitors to your site? Let's have look at some indicators of PPC failure.

• First, the most important thing you need to see for your PPC campaign is whether you are getting click-through? If you get more number of CTR or below average CTR then you are required to redesign your ad.

• You are required to check that your traffic is coming through your PPC ad campaign. If no then you have to rewrite your ad in more effective way in order to have high CTR.

• A high bounce rate is also an indicator that either your site has to be redesigned or it means that visitors are misleaded by your ad content. It also means that you are targeting wrong keywords for your audience. Go for some test for your ads in order to get the optimal combination.

• Before you design any ad it is necessary for you to know the recent and historic trends of your industry. And if you are new advertiser then it is mandatory for you to know at least industry trends going in.

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