In 2006, Google decided to extend its web based ad technology to sale of audio advertising on broadcast radio. But this broad cast radio advertising has not been success. So Google decide to sell the broadcast radio and decided to make money in television and online video advertising.

The company is looking for buyer Google Radio Automation. On 31st may both the services designed to automate the placement of ads, Google Audio Ads and AdSense for Audio will be closed. With the closure of this broadcast radio 40 people are expected to lay-off and the rest will move to new posts.

Google has also announced to close the traditional ad media and that is the print media because this service allowed Google AdSense users to place print ads in around 800 U.S. newspapers. Google always enjoyed online, where it was able to track each page view and click but Google always troubled measuring the impact of radio and making them more relevant to listeners.

Therefore Google is now focusing on online video to make money. And for it is allowing users of its YouTube video sharing service to download some clips rather than stream them, in some cases for a fee.

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