The largest network operators for PPC management are Google Adwords, Yahoo search marketing and MSN adCenter. Advertiser provides the list of keywords related to product or services. When somebody searches that particular keyword with any search engine the ad appears. In order to avoid fraud clicks, Google and other search engines have created automated system against it. Once the network operator is chosen, you can begin your PPC campaign management.
When it comes to PPC management, the most important things are keywords. So they are required to choose it carefully. Make sure that the keywords you choose has to be effective enough because when the client type the keywords the search engine should direct them to your site. There are many companies in the market that offers assistance for the pay per click management and keywords strategies.
The most known search engines include Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter, Ask, LookSmart, Miva, Kaoodle, Yandex and Baidu.
Another form of PPC management is the use of online comparison shopping engines. It is like when you search for a particular product, search engines displays various links for that particular product. This different links gives you an option to compare the price and quality of that particular product and allows you to purchase which ever match your need.
This online comparison search engine also called as product comparison engines or price comparison engines.