1. Self managed pay per click is nothing but a business owner or marketing specialist run the ad campaign themselves whereas full service pay per click involves an expert run the ad campaign.
2. The business owner is responsible for everything here. He has to create an ad, optimize an ad, set geographies, set budget and study the metric whereas in full service PPC the expert or the representative is responsible to undertake the following task:

• Interpret results and statistic.
• Set up categories.
• Set up geographic target.
• Set up budget.
• To develop creative ad content.
• To place the brand in better position in e-market.
  

3. Self managed PPC is suitable generally for small businesses that allow them to review the ad and refine it immediately without much resources involve in it whereas full service PPC is suitable for large business where lot of resources are being involved to review and refine the ad.
4. Self managed PPC allows the small businesses to remove the middlemen whereas no such benefit is available in full service PPC.

These are the major difference between self manage PPC and full service PPC but both equally beneficial according to their need.

Labels: pay per click

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