Adwords is a powerful advertising tool it has brought some great success for online Businesses but also there are people who have lost a lot of money in adwords. We have clients spending easily over 30,000$ a month without any proper ROI. They rarely track their ROI I have repeatedly told them that Adwords is not working for them as they expect it to be but still they continue to spend 1000s of dollars in adwords without the campaign working.
Some clients gets an addition towards Adwords they think it like an online gambling tool. The truth it is not only a good strategy and high knowledge will do the work for them. Rather than with limited knowledge they try tactics that never works for them and they fail miserably.

According to adwords advisor:
"* Advertisers who expect to very quickly set up their account and then forget about it - and who do not have either the time or interest to really learn how AdWords works - will almost certainly be disappointed with their success and with the AdWords program itself.

* Advertisers who make only a moderate effort will likely see a moderate success rate at best.

* Advertisers who take advertising with AdWords very seriously, who spend a substantial amount of time learning the nuances of how it works, and who spend a lot of time managing their account, experimenting, learning from the results of those experiments and then updating their account, tracking their Return on Investment (ROI) using the free tools available from AdWords, etc can find AdWords to be a very effective way to affordably send highly qualified potential customers to their site - and make a healthy profit doing it.

Tips for success

1. Identify your advertising goals.
2. Organize your account for maximum effectiveness.
3. Choose relevant keywords and placements.
4. Create straightforward, targeted ads.
5. Optimize your website for conversions.
6. Track your account performance.
7. Test and modify your campaigns to get the results you want.

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