search engine optimization pay per click blog
        SEO        Link Building        Services        Genie Magic        Web Design        Contact Us        SEO Tools
 
 

Categories
   
  Archives
   
   
 
Choosing a pay per click agency

Written by power @ 9:06 PM permanent link on Tuesday, March 10, 2009 | Post a Comment |

Pay per click (PPC) advertising agencies can help you start your PPC campaign and attract quality sales traffic to your website. A good place to start your search for an agency is to open your favourite search engine and search for one in your area. If you find a name in the top ten generic results and again in the top three sponsored links, you could click through and see whether the landing page matches your expectations.

Before contacting an agency, consider the skills and competencies you expect of an agency and your marketing goals and objectives.

There are certain similarities with traditional advertising agencies - eg you'll want prospective PPC agencies to provide testimonials and customer references or case studies. See our guide on how t0 choose and manage advertising agency.

However, PPC agencies must have different skills and a different mind set. Ask prospective agencies whether they're accredited as a Google AdWords Qualified Company, a Yahoo! Search Marketing Ambassador and/or a Microsoft adExcellence member.

A good agency should have proven experience in the particular complexities of a stand-alone PPC campaign and Internet marketing campaigns that include PPC and other online marketing strands - eg banner adverts. They need to be able to show:

  • an understanding of the pros and cons of the top PPC providers
  • a good grasp of your market sector and competition
  • proven experience and the necessary technology to set up, manage, track and analyse PPC campaigns
  • a creative approach to PPC essentials - keyword research, bid management, daily budget, website optimisation and advert writing
  • excellent strategic analysis and web analytic abilities
  • how they set and achieve agreed targets
  • how they plan to report to you and how often
  • how they intend to maximise and measure your return on investment
  • how they intend to charge you (eg a flat fee, a percentage of the campaign expenditure or on the basis of campaign performance)

Labels:

                              Earthlink Netscape Netvouz RawSugar Shadows Sphinn StumbleUpon Yahoo MyWeb

0 Comments:

Post a Comment

Links to this post:

Create a Link

<< PPC Blog Home

 
 
 
 
 
 
 

   
 
  
 
   
 
PageRank 10 sites
Search Engine Optimization SEO Blog
Search Engine
Optimization SEO News
SEO Copywriting Blog
Web Design Blog
Link Building Blog
Pay Per Click (PPC) Blog
Programming Blog
Search Engine
Optimization SEO Forum
SEO Comics
 
   
       
search engine optimization
search engine marketing
SEO consulting
SEO plans
SEO services USA
search engine optimization SEO forum
SEO comics
Webmaster & Search Events
SEO Faqs
link popularity
strategies of link building
link building services
link cost
link request quote
link building blog
search engine genie company
our team
our celebrations
our experience
SEO
why us

web design
web designing services
dynamic website
web design and marketing
simple e-commerce website
complex e-commerce website
search engine friendly site
web design blog
web design
link building
internet marketing
ecommerce implementation
pay per click services
shopping feeds optimization
shopping cart customization
product development
online forms & database integration
programming services
PHP programming services
programming services Java,J2EE
.NET application development programming services
business process outsourcing
offshore outsourcing
Google Products(froogle feeds)
search engine optimization articles
google articles
yahoo articles
miscellenous articles
search engine optimization SEO blog
search engine optimization SEO news
SEO copywriting blog
web design blog
link building blog
pay per click (PPC) blog
programming blog
lara personnal blog
Search Engine Genie Blog
Google Tools
Yahoo Tools
MSN Tools
Comparison Tools
Link Popularity Tools
Search Engines Tools
Site Tools
Keyword tools

contact us
support
our guarantee
events