Unlike Google products adwords ads, yahoo shopping search seem to have people only looking around and not buying anything. We have many clients who do yahoo PPC and when we get clicks from yahoo shopping search conversion rates are below 0.15 %. For Google adwords we have conversions ranging from 0.8% from content network to 2% in search network. But yahoo conversion rates are poor especially traffic from shopping search is bad.
We tried blocking yahoo shopping search but there are no options for it. We are unable to stop ads from showing up in Yahoo shopping search if anyone has ideas on that please let us know.
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