Click forensics a company that monitors invalid clicks in pay per click search engines has reported significant drop in click fraud. We monitor number of PPC campaigns and yes we do notice significant drop in fraud clicks. It's a very good sign especially for advertisers who spend their hard earned money to make business.

According to click forensics

"- The overall industry average click fraud rate was 13.8% for Q1 2009. Thats down from 17.1% reported for Q4 2008 and from the 16.3% rate reported for Q1 2008.
- Click fraud traffic from malicious scripted programs increased in Q1 2009. Unlike botnets or malware, these new threats exist as simple Javascript programs that execute upon a page view or site visit. Ad networks were found to be especially vulnerable to these attacks during the quarter.
- In Q1 2009, the greatest percentage of click fraud originating from countries outside the U.S. came from Canada, United Kingdom and Germany. "

What I think we're really going to see, is Google and the other click advertising distributors take a long hard look at technological ways of detecting/defeating the fraud.
And just like with Spam, the hard core fraudsters are gonna stay up late at night trying to figure out new ways of beating the system. Eventually, it will become prohibitively costly to try and beat the system, for the vast majority.

Until then, any script kiddie with a bit of patience can come up with ways of beating the click advertisers for quick cash.

Labels: pay per click

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