First let me say that I've been using Google Adwords almost exclusively since I started into the world of PPC, however I did try out the Yahoo program a year or so ago. I wasn't impressed with the setup so I abandoned it. I decided to give it a try again and guess what...they still don't have their shit together at Yahoo. This is what I don't like about their program vs. Google.

1. Campaigns take FOREVER to kick in. I thought Google took a while, but it took 24 hours before I saw any of my ads appearing on the Yahoo network. This just kills you when you have a hot idea that you want to get going on, then you have to wait a day or more and your inspiration fades.

2. Editorial Reviews - If you create an ad copy that for some reason doesn't jive with some Yahoo algorithm, your ad goes to Editorial Review, and the waiting game begins again. I've had half a dozen ads sitting in ER now for days...wonder if they'll ever be reviewed. At least Google get around to them in 24 hours or so.

3. Reporting - As far as I can tell, Yahoo only updates the reporting stats once a day. How the hell can I figure out if a campaign, ad or even keyword is effective if I have to wait until the next morning to see statistics?

4. Help - Getting a response from a Yahoo rep is nearly impossible.

If anyone has any tips to get around these issues...I'd love to hear them. I'd rather pay more per click and have a reliable system that gets ads showing and working in a timely manner.

Labels: yahoo search marketing

1 Comments:

 Anonymous said...

well i agree with this post. the report which used to be there in adwords was not exactly i was looking for. but with the help of new updated and improved features you can now get better report than before. this post is very helpful post especially for amature. thanks for this wonderful post

May 26, 2009 1:57 AM  

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