Well it's a question that makes itself difficult to answer. There are ways to get away from PPC and still prosper. But PPC cannot be avoided altogether. Pay per Click should always be the starting stage for all ecommerce websites. It gives you a clear insight that your targeted users are, where those visitors come from, what keyword they search for, which keyword converts better etc. This type of quick start and detailed analysis is not available in organic traffic or any other traffic source. If you want to be great by yourself you need to be already established or come out to internet with a bang. If you are Amazon or EBay you don't need to depend on any sort of search engine traffic. Amazon, eBay and other top sites get traffic from countless sources. But they get this because they are already well established its not that easy for new sites. I have heard of some rare instances where a website comes with a bang and becomes instant popular. This happens especially in word of mouth referrals.
Apart from these you cannot avoid PPC. Pay per click should always be the starting point for traffic for ecommerce sites. You don't have to use it ever but to learn the way online Business works you need to get started with PPC. Long term results should be organic so SEO is the best for long term solution but the starting point is PPC. Till now I haven't heard of one ecommerce Business who come to us for SEO that never used PPC. So PPC is here to stay and can never be avoided especially for ecommerce startups.
Labels: pay per click
Ecommerce websites can get away from pay per click. It just involves more work
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