Last week we saw few of our PPC campaigns hit by quality score. It seems the criteria better quality score had been hardened. Now Ad quality is in direct relationship with keywords. It seems we need to use keywords in ads to make it relevant. Also the landing page needs to be well optimized.
Even when the ads are not served often it results in sudden quality score penalty. Google's quality score penalty is severe and difficult to get rid of. Especially in highly competitive areas quality score plays an important role.
Labels: quality score
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