Click forensics a leading companies that monitors PPC clicks have reported significant drop in click fraud in 2009 compared to 2008. http://www.clickforensics.com/resources/click-fraud-index.html According to the above URL click fraud originates mostly from Russia, UK etc. I am personally surprised by the number of botnet spammers in UK. I feel the regulations in UK is too easy to exploit. Spammers take advantage of the lenient laws in UK to spam with botnet. Lots of online spam and online fraud originate from UK. There had been reports of increased phishing activities by UK nationals. Some of them have agents in Nigeria to hide their original identity.

Compared to 1st and 2nd quarter there has been an increase in 3rd quarter it’s probably because of the start of holiday season, botnet spammers are taking advantage of the holidays to earn money running botnet.

Click forensics claim their data is most accurate because it is done by an independent detective agency which specializes in click fraud. They seem to monitor over 300 ad networks and 1000s of advertiser's own websites.

Labels: PPC management

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