Making your ad look better and getting appeal from people is an excellent way to get more clicks. But with the rules of Google how will you decorate your ads. Well if you are using text only ads use few bold text, ampersands, capitalization , exclamation, commas etc. Even simple text ads if well formatted will attract people to click your website. I have seen some excellent ads which looks very simple but gives great visual appeal.
Check these samples


If you are doing picture ads or animated ads your options are open. You can do lot of things with animated ads or picture ads. A picture is worth 1000 words. Good graphic designers can bring great look to ads so the problem is only with text ads. Same as picture ads flash animation / regular animation ads can also bring great visual appear. Some ads I have seen on sites really made me click on it. Look at these samples of some simple but great ads for conversion.

If your ads allow special characters and the search engine PPC algorithm understands and approves it I am sure you can use it to your advantage in text ads. Special characters bring great visual appeal to them. For instance once we tested a special character on the title of our homepage and we suddenly got 20% more clicks to our homepage. I assume people came just to see what the text we used to bring the special character on the title. So we make people adventurous. People are naturally eager and regular internet users will click your ads if you use allowed special characters.

Labels: PPC management

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