Always keep in mind that people from which countries are going to see and click on your ads. Setting geographic location is not enough many times. The language and slang of your ads also should be geo-targeted. What I mean by this is if you are targeting people in US, your ads should contain their slang, common phrases and so on. Ads with an Indian taste will not digest for those people. So be specific when writing ads for your clients.

Labels: Adwords, adwords ppc, google adwords, pay per click, PPC management

                                Earthlink Netscape Netvouz RawSugar Shadows Sphinn StumbleUpon Yahoo MyWeb

One of my clients was complaining that her conversion tracking code Verification has failed and she couldn't see any conversions.

I told her that verification failed doesn't mean that conversion tracking is not working. If your conversion tracking page contains dynamic code it is not possible to check the conversion before an original conversion happens online. Another thing is if page is in a secure layer (https://www.example.com/loginsuccess.php) when adwords tries to verify code in this page, it will be redirected to https://www.example.com/login.php. So it is not possible to verify the code without a login. It's sure that loginsuccess.php will show conversions when people reach loginsuccess.php via adwords PPC. You can try that by click on one of your ads comes in Google sponsored search.

Labels: Adwords, google adwords, pay per click, PPC management

                                Earthlink Netscape Netvouz RawSugar Shadows Sphinn StumbleUpon Yahoo MyWeb

Happy news. Google keyword tool started to provide approximate search volume of a keyword for the previous month. Before it was not possible to get the actual search volume value. At last Google changed their mind to disclose the statistics. Now the keyword tool provides a better service and all other paid keyword search sites and tools became outdated. If you are doing adwords PPC only, go blindly. This tool is enough for you. Who else can give you a better report than this?

Check it

https://adwords.google.com/select/KeywordToolExternal

Labels: Adwords, adwords ppc, pay per click, PPC management

                                Earthlink Netscape Netvouz RawSugar Shadows Sphinn StumbleUpon Yahoo MyWeb

Last 2-3 days I was busy with PPC management. A new girl came for PPC training. I had to train her, check and correct her ads and very busy schedule. She is a fresher and a story writer. Pay per click was a new term for her. Still she managed to understand many things. First day she was struggling to differentiate "adwords" and "adgroup". I told her that "adwords" is the advertising service by Google and "adgroup" is a combination of similar keywords, their ad variations and bidding. In between the training our boss came that way and told her that he wanted to know how much she understood. He asked "what is adwords?" Suddenly she replied "It is a combination of similar keywords, their ad variations and bidding". Boss stared at me and asked. "This is what you taught her?" I just smiled and tell him to give her some more time. Then I told her - Adwords is something like "Property Times" from "Times of India". That got clicked. If you wake her up in the midnight and ask, she will give you correct answers for "Adwords" and "Adgroups". She picked up PPC very fast and started to write ads for our client's account.

Labels: Adwords, google adwords, pay per click, PPC management

                                Earthlink Netscape Netvouz RawSugar Shadows Sphinn StumbleUpon Yahoo MyWeb

2 days before I saw an alert in my eco alliance waterless grass account that my client account has run out of balance and my ads wouldn't be no longer visible. I was sure that my client has done a payment recently. Suddenly I checked it in Account details tab and I could see that the last payment done by my client using an AmEx card was declined. Google send a notice that we have to pay $350 immediately to make the campaign active. Suddenly we contacted the client. Then only we could realize that he has changed his AmEx card after that payment. We explained him the situation. Suddenly he gave us the new card details and we settled down the issue. It didn't take much time for the campaign to become active. Now everything working perfectly.

Labels: Adwords, adwords ppc, google adwords, pay per click, PPC management

                                Earthlink Netscape Netvouz RawSugar Shadows Sphinn StumbleUpon Yahoo MyWeb

Hi friends,

I was thinking to write something seriously. But I didn't get any idea. So now planning to share something that is happening with my PPC accounts. This week I was trying to fix conversion tracking code in purchase page of my client's web site. When I opened the purchase page surprisingly I could see one conversion tracking code already presented there. But I couldn't see that conversion tracking label in adwords. May be the client has placed it long time back. My confusion was if I place a new conversion code whether it will work or not. I ran to my boss. He told me to place the code and wait for sometime. As this purchase page is dynamic and redirect to login page when we give the URL, we have to wait till a real time conversion happens. Anyway I uploaded the page. Hey... but it really worked. From the very next day my adwords tracking code started to register conversions. Do you think the presence of 2 different tracking codes prevent adwords to show the actual number of conversions? Whether you had such experience? Please share with us. Anyway I am monitoring it in a daily basis.

Labels: Adwords, adwords ppc, google adwords, pay per click, PPC management

                                Earthlink Netscape Netvouz RawSugar Shadows Sphinn StumbleUpon Yahoo MyWeb

Google AdWords - https://adwords.google.com/select/Login

Yahoo! Search Marketing - http://sem.smallbusiness.yahoo.com/searchenginemarketing/onlinemarketing.php

Microsoft adCenter - http://advertising.microsoft.com/search-advertising

ABC Search - http://www.abcsearch.com/advertisers.php

SearchFeed - http://home.searchfeed.com/rd/index.jsp

7Search - http://7search.com/advertise/

MIVA - http://www.miva.com/us/content/advertiser/overview.asp

Enhance Interactive - http://www.anrdoezrs.net/click-1465425-9777481

Findology - http://home.findology.com/business/advertisers.html

Ask.com - http://sponsoredlistings.ask.com

Labels: Adwords, adwords ppc, google adwords, MSN adcenter, pay per click, yahoo search marketing

                                Earthlink Netscape Netvouz RawSugar Shadows Sphinn StumbleUpon Yahoo MyWeb

In Google's default settings, there's a content search and bidding option. If you want to use that, my recommendation is to give a lower bid than the search bidding. Content network is not right for every business. If you are keeping the place for content bid blank, Google will assume your maximum CPC of search network as content bid and a significant portion of your daily spending limit will flow that way without much conversions. Place a lower CPC for content network when you start your campaign. If it seems working effectively, you can gradually increase your bids. It’s better to review daily report of your keyword performance in search and content networks.

Labels: Adwords, pay per click

                                Earthlink Netscape Netvouz RawSugar Shadows Sphinn StumbleUpon Yahoo MyWeb

Adwords editor 6.0 released with lots of new features and upgrades.
Following changes are in Adwords editor

"

Account statistics
Export statistics to CSV: You can now export a CSV file that includes performance statistics. First download the statistics, then go to the File menu > Export to CSV.
Update minimum CPC bids: To refresh the minimum CPC bids for your keywords, click 'Get Recent Changes > Include Min. CPC Bids.' Note that this option takes more time than the basic 'Get Recent Changes' option.
Improved stats download: When you select an interval with 'Choose Stats Interval,' AdWords Editor downloads fresh statistics and displays a progress bar during download. Editing tools
Spell check: Check the spelling of text fields (such as keywords and ad text) by right-clicking the field and selecting 'Spell check this field' in the right-click menu. Available for English, French, Italian, German, Spanish, Brazilian Portuguese, and Dutch.
Append text: Add text before or after existing text in a specific column, for all selected rows. Select the rows you want to edit, then click the 'Append text' link at the bottom of the edit pane. For example, add the word 'New' at the beginning of the headlines in your selected text ads. Learn more about this tool.
Drag and drop: Now you can drag and drop ad groups within the tree view. To move an ad group, select it in the tree view and drag it to another campaign. To copy an ad group, select it and drag it while holding the Control key.
Use formula words in the Replace Text tool: Review these instructions before using this advanced feature. AdWords feature support
CPC placement targeting: Create a new CPC placement-targeted campaign or edit your CPC bids for placements. Placement CPC campaigns are labeled [Placement CPC] in the tree view.
Conversion Optimizer campaigns: You can download Conversion Optimizer campaigns and edit their contents (keywords, bids, ads, and ad groups). However, it isn't possible to enable or disable the Conversion Optimizer in AdWords Editor. Learn more about support for bidding options in AdWords Editor.
Ad group negative sites: Add and update negative sites at the ad group level. Duplicate keywords
Select duplicate keywords: After running Find Duplicate Keywords, you can now quickly select all the duplicates that meet certain criteria. Click 'Select duplicates by' in the tab tool bar and choose one of the menu options. For example, select all the duplicates with the lowest CTR, then edit or delete them as needed.
Sorting duplicate keywords: Now when you sort duplicate keywords, the groupings are preserved. AdWords Editor sorts within each group, and also sorts the groups themselves. AdWords Editor settings
Diagnostic logs: Diagnostic logging is a troubleshooting mode. When enabled, it creates reports that can help our engineers better understand technical issues you may encounter. Go to the Tools menu > Settings.
Show posting progress: When this option is enabled, AdWords Editor displays a progress bar when you post changes. You can also disable this option to help decrease the time it takes to post your changes. Go to the Tools menu > Settings. Other updates
Advanced search: Add and remove restrictions for your advanced search. In the dialog, click 'Add' next to the Settings or Performance Statistics fields. Once you've added one or more restrictions, click 'Remove' to remove them.
Tab structure: The four tabs for ads (text, image, local business, and mobile) are now grouped under a single 'Ads' tab. This update was also included in version 5.0.1.
Backup archives: AdWords Editor automatically creates a backup, including unposted changes and comments, when you re-download an account with 'Get Full Account.' You will also be prompted to back up accounts before upgrading from version 6.0 to a subsequent release.
Updated keyboard shortcuts:
Replace text in selected items with Ctrl+H (formerly Ctrl+F).
Append text to selected items with Ctrl+Shift+H.
Move to basic search box with Ctrl+F.
Open advanced search with Ctrl+Shift+F (formerly Ctrl+Shift+S). See more updated shortcuts for Windows and Mac.
www.google.com/support/adwordseditor/bin/static.py?page=release_notes.html

Labels: Adwords, google adwords

                                Earthlink Netscape Netvouz RawSugar Shadows Sphinn StumbleUpon Yahoo MyWeb

I always wondered what different people pay for their clicks in Adwords. We manage about 20 campaigns and the average click ranges from 0.3 $ to 15$ per click. For some niche areas we spend atleast 3$ per click and 1000$ budget we set for that client runs out just in 4 hours. Similarly for an other client we set the Max CPC to 7$ and the average position is 1-2 .

Average CPC for his site is around 5$ and his budget of 1000$ runs out in less than 2 hours. But the phone keeps ringing that time since most of the clicks area valid and people tend to call the number listed during that time.

One thing i have noticed is our ads never went below 0.3$ which is very surprising i have seen many webmasters report clicks in the range of .05 cents to 15 cents but the Business areas we work on never had clicks in that range. I feel its because we tend to bid for higher spots and we have spend more for higher spots.



Any one else have active campaigns getting clicks less than .10 dollars please post here



PPC blogger

Labels: Adwords

                                Earthlink Netscape Netvouz RawSugar Shadows Sphinn StumbleUpon Yahoo MyWeb

Recently one of our client account was badly hit with lower Quality score. It was difficult to figure out what the possible reason is. Quality score of some 200 keywords suddenly went poor which is not health for our campaign. We researched a bit and found in some forums people facing similar problems. Most probable reason most of the advertisers guess is the problem with the landing page.
If the Adwords Bot visits the site when the website is down Google adwords slap the account and relevant keywords with a Poor quality score. We do agree with this point since the site we are working on was down for about 2 days due to hosting problems and since it was a weekend we didnt pause the campaign and it resulted in bad quality score. But the status retured back to Good when the site was live back again.
So be careful when your site goes down its important to pause the campaign is something like this happens.

PPC blog team

Labels: Adwords, adwords ppc

                                Earthlink Netscape Netvouz RawSugar Shadows Sphinn StumbleUpon Yahoo MyWeb

I cant find a better tool than Google analytics conversation tracking tracking visitors on their navigation to a website. We use conversion tracking for all the dynamic websites we optimize and it works great. Especially installing the code on correct pages like the checkout page or the cart page etc will show where you loose the users where they get stuck, what are the problems they are facing etc.
For example one particular client gets 1000s of visitors per but his conversation was very low he contacted us to find out the problem. Initially everything looked pretty fine and it was very difficult for us to find out the problem. Later we used Google analytics conversion tracking code on important pages like the shipping page, cart page, checkout page etc. After 2 or 3 days of monitoring we were able to identify that the users get stuck on the checkout page since for some browsers the checkout button javascript throws an error and redirects to the cart page again. Even after multiple clicks the potential customers were unable to go beyond the page on certain older version of IE and Mozilla browsers. Since our client and we use IE 7.0 we didnt find any problem but the conversion code showed us the problem since users were unable to go beyond the checkout page.

Immediately we checked with older version of the browsers identified the problem and were able to fix it. So I recommend when you have a dynamic site make sure you use conversion tracking its available in adwords too and also helps track Adwords conversions.