1. same size and ads doesn’t fit all
2. keyword planning
3. think about your bidding strategies
4. optimize for success
Same ads don't fit all:
It is not necessary that taking same keywords and ads from Adwords will fit every one in the same manner and pour in conversions. They might not deliver the same results. Your ads needs to be more persuasive and real in order to drive traffics and clicks. Special offers and promotion in your ad will have more effect than an ordinary ad in order to drive traffics and clicks. The basic objective of your ad should be to attract buyers and make them click on your ad.
Keyword planning:
Keyword planning is very important for your PPC ad campaign as it helps to drive traffic. We should know which keyword is most appropriate to get conversions. Proper research should have been done before setting up the keywords for your campaign. Keyword plays a most important role in your PPC ad campaign. Also make sure to set up negative keywords which mean you don’t want your ad to be displayed when the particular keyword is searched on the search network or content network.
Think about your bidding strategies:
While bidding your ad make sure you bid it more effectively in order to appear on the first page of the search networks and content networks. As the importance of ad appearing on the first page carry more weight age than on any other ad which will in turn help you to drive traffic and clicks. Recent analysis also says that 90 percent of clicks come from ads in the top three positions in listings.
Optimize for success:
The success of your ad is measured by the volume of traffic your ad gets from day to day and also volume of clicks you receive. As result regular optimization is required in order to get best out of your search and maintain the quality of your ad campaign. Regular optimization is best way to track the success of your ad campaign because this helps us to know at position our ad is and what are the necessary changes need to be done in order to make ad more effective.
These are the four strategies for PPC marketing which will help you to plan and run your ad effectively on the Adwords or any other search marketing engines
Labels: Adwords, pay per click, PPC Optimization
Tips to get more traffic with long tail keywords that convert in to sales
Written by seg
@ 5:11 AM
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Tuesday, October 13, 2009
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In pay per click management keyword targeting is always the hot topic and use of long tail keyword is one of the best keyword discussed. The use of long tail keyword will bring in additional traffic to your sites all you need to do is spend time in optimizing those specific long tail keywords for better ranking in search engine.
Once you plan to optimize your keyword, you can build on more traffic to your sites in two ways that are as follows:
1. Write more and more content using those keywords. It is one of the most popular ways to optimize your long tail keywords and your site too.
2. If you think that your particular long tail keyword is bringing more and more traffic to your site then put more offers, special discount or other deals that convert this traffic in to sales, which will in turn help you to achieve your return on investments and your advertisements goals.
These are the two ways that will help your pay per click campaign to get more sales with traffic you are already receiving.
Labels: pay per click, PPC management, PPC Optimization
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Tracking your pay per click campaign results
Written by power
@ 3:01 AM
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Wednesday, March 4, 2009
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The major search engines offer online analytical tools so you can track the growth of your pay per click (PPC) campaigns. You can also take on a PPC agency to carry out these critical tasks on your behalf and provide you with real-time reports. See the page in this guide on choosing an pay per click agency
Typically, such tools will allow you to see:
- how visitors find your website.
- how they navigate through it.
- how they become customers.
When you analyze these statistics, which you can view as graphs, summaries and other data, you will be able to improve your online results.
- In some cases, the tools are more sophisticated. For example, the Google Analytics tool will allow you to:Assess whether your conversion rate differs between regions - the conversion rate is the number of visitors to your site that actually become customers during their visit.
- Find out where your customers live - if you find a heavy density in a particular region, you could then target a campaign to draw them back as return customers.
- Examine and optimize your landing pages - you can then make an informed decision as to whether to improve their design or pare them down until they match the proposition described in your keyword adverts.
- Count how many steps there are from landing to conversion - establish whether you could reduce this number if you are losing visitors along the way.
- Establish where drop-out visitors are going when they leave your site - if it's to a competitor, check how your copy, landing page and number of steps to conversion compares with theirs.
Labels: PPC Optimization
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