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Written by seg @ 4:12 AM permanent link on Tuesday, June 16, 2009 | Post a Comment | 1 comments

Well I haven't talked about Yahoo's PPC program Yahoo search marketing for a long time. It's not that I want to ignore it but I feel there isn't much happening with Yahoo. We rarely recommend Yahoo Search Marketing to our client these days. It's only because it rarely converts. Comparing 5 recent clients we did with YSM with 5 recent clients of Google Adwords almost its 0-5 in conversion. Google Adwords convert much better than YSM. Most of our clients recommend us to stop using Yahoo search marketing for their PPC campaign.
So why is this happening and can you still make money from YSM?
I really don't know the exact reason why this is happening. I feel it might be the same type of users that are clicking from Yahoo compared to Google. Why this difference? Is it because the clicks might be fraudulent? But yahoo signed up with click fraud a click fraud prevention company and some companies have rated high their capabilities to avoid click fraud effectively. So what is causing this drop in conversion, I feel it could be that most of yahoo users are not exactly looking to buy stuff. They might just be clicking because they want to know what the product is about. Recently we got a blast from one of our client for spending 3000$ in Yahoo PPC without any reasonable conversion. We talked to Yahoo about it and they replied saying all are valid clicks and nothing can be done.
I have heard stories of people making money with YSM but personally I was rarely successful. When you use Yahoo search marketing make sure you give it a try with limited budget and if it works go ahead and spend money on it.

Labels: yahoo

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Yahoo! adds video, images and custom links to search ads

Written by power @ 2:05 AM permanent link on Monday, March 30, 2009 | Post a Comment | 0 comments

With Yahoo!'s new Rich Ads in Search, they can see great new innovations. Yahoo! has been testing a new service that lets advertisers add video, images and custom search boxes to their search ads. The results are ads that can combine the relevance of search with the impact of rich media. A small group of advertisers tested it in the fourth quarter of 2008 and saw click-through rates rise by as much as 25 percent. They've also seen improved brand exposure and conversion rates.

What can rich ads do?
The Rich Ads in Search program is being shared with a small number of brand advertisers such as Pedigree and Esurance and agencies such as Razorfish. The program lets advertisers:

Post images and video, which can increase the branding impact of search advertising. Pedigree has added video to its campaigns, for instance.
Create deep links to relevant pages, which can help drive conversions directly from the Yahoo! search results page.
Include boxes within the listing that lets users search for their desired product or a store location directly without additional navigation. Esurance's listing lets users enter their ZIP codes from the results page for insurance quotes.
Show their logo, which enhances user trust.

Rich Ads in Search is currently by invitation only to a small group of our brand advertisers, but we will update you as it opens up. In the meantime, start thinking of what your search ads could do for you.

Labels: yahoo

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How to view Yahoo Sponsored results for US outside US

Written by Search Engine Genie @ 2:02 PM permanent link on Friday, May 16, 2008 | Post a Comment | 0 comments

I have seen many people ask this question often in forums how to view yahoo sponsored results that serves US people outside US. Well we have tried various methods to do this we mange some Search Marketing Campaigns for our US clients and to check the results we use web proxies.

US Web proxies are proxies on the web that allows you to view a website by masking your Identity. These proxy also help see what US people see when they visit a site. So we use this option to view results of search engines and their sponsored results.

Some prominent proxies are
megaproxy.com
clickgo.info
californiaproxy.com
proxyweb.net

Labels: yahoo

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Microsoft Ready to say Bye Bye to Yahoo

Written by Search Engine Genie @ 11:52 AM permanent link on Friday, April 25, 2008 | Post a Comment | 0 comments

Microsoft is ready to Hostile or even walk away from the bid to buy yahoo since the 3 week long deadline is almost there. Microsoft has repeatedly said it is not willing to Raise the bid value anymore and are fixed at 31$ per share they are willing to Offer Yahoo.

Yahoo on the other hand has been stubborn to raise the bid Yahoo is probably looking somewhere in the range of 35$ per share.

Microsoft has warned before that they will take the case to the Share holders if yahoo does not accept the bid they are looking for. Analysts suggest a proxy fight is most likely and any tough stance from yahoo is not the best for its future since they don't have much alternatives.

Labels: microsoft, yahoo

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Yahoo changed Minimum bid value - yahoo updates bid value

Written by Search Engine Genie @ 1:00 PM permanent link on Sunday, April 20, 2008 | Post a Comment | 0 comments

Recently yahoo has made changes to the minimum bid value you a user can bid for their PPC program. Before it was 0.10 $ standard for most of the bids but now it is not anymore that value. Your bidding depends on the quality of the ads and the number of click throughs it attracts. If the user likes the ad and if it results in more clickthroughs then your site will attact a much lower bid.

Also the value of the keyword matters when it comes to bid value. If the number of advertisers are more and if they are willing to pay more for that keyword then the minimum bid value for that keyword will be changed,

PPC Blog Jeff

Labels: yahoo, yahoo search marketing

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Yahoo kicks of with a new search engine crawler

Written by Search Engine Genie @ 1:18 PM permanent link on Tuesday, April 15, 2008 | Post a Comment | 0 comments

Yahoo crawler team have come out with a new crawler that will crawl the web in a more sophisticated way. Yahoo Slup 3.0 is the new version of yahoo's search engine indexing crawler that has been introduced recently for crawling the web. Yahoo Search engine is the 2nd most important search engine only next to Google and its very important we give attention to yahoo search rankings.

Yahoo has done a major crawler infrastructure update and this is causing massive indexing in major sites. Things should be settling down very soon but yahoo has reported new crawler activity from a different set of IPs for many sites.

According to yahoo the same derivatives in robots.txt for New Yahoo slup 3.0 will work,

"The crawlers will also publish a new user-agent, 'Yahoo! Slurp/3.0.' Existing
robots.txt directives for 'Slurp' or 'Yahoo! Slurp' will continue to work, but
if you have directives specific to 'Slurp/2.0,' they won't be recognized by the
new crawler (though usage of the 'Slurp/2.0' user-agent is very rare on the web,
so you won't likely be affected). We recommend specifying the shorter version
of: User-agent: Slurp. "

Official statement from Yahoo search news blog

www.ysearchblog.com/archives/000531.html

Labels: yahoo, yahoo search marketing

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