tag:blogger.com,1999:blog-8423565435805324546Sun, 14 Feb 2010 19:37:57 +0000http://www.searchenginegenie.com/pay-per-click/ppc-info.htmlnoreply@blogger.com (Search Engine Genie)Blogger269125tag:blogger.com,1999:blog-8423565435805324546.post-2669233399761517126Sun, 14 Feb 2010 19:36:00 +00002010-02-14T11:37:57.491-08:00PPC OptimizationWe are inviting people to give us some suggestions on the type of tool they want for PPC. We have one of the most extensive free tools in internet. Almost all the tools on our website are free to use without any paid ads or paid links.http://www.searchenginegenie.com/seo-tools.htmWe are now in process of developing tools for our PPC section. We know people out there require simple but effective http://www.searchenginegenie.com/pay-per-click/2010/02/ppc-tool-suggestions.htmlnoreply@blogger.com (Search Engine Genie)0tag:blogger.com,1999:blog-8423565435805324546.post-5539354473040080093Mon, 14 Dec 2009 18:18:00 +00002009-12-15T02:24:51.748-08:00pay per clickPPCPros1. Its great for starter websites. They don't have to go through the major process of going through the big SEO process and can instantly come to top if you shed more money to Google.2. Fast and reliable -As I said before its very fast you setup website today later that day you setup a adwords account and boom your ads are live and running and you are even in 1st page if you bid high. Its http://www.searchenginegenie.com/pay-per-click/2009/12/ppc-vs-seo.htmlnoreply@blogger.com (Search Engine Genie)0tag:blogger.com,1999:blog-8423565435805324546.post-4029085422456194916Mon, 14 Dec 2009 18:16:00 +00002009-12-14T10:17:31.064-08:00PPC managementMaking your ad look better and getting appeal from people is an excellent way to get more clicks. But with the rules of Google how will you decorate your ads. Well if you are using text only ads use few bold text, ampersands, capitalization , exclamation, commas etc. Even simple text ads if well formatted will attract people to click your website. I have seen some excellent ads which looks very http://www.searchenginegenie.com/pay-per-click/2009/12/do-you-decorate-your-ads.htmlnoreply@blogger.com (Search Engine Genie)0tag:blogger.com,1999:blog-8423565435805324546.post-2296915044441401139Thu, 19 Nov 2009 05:42:00 +00002009-11-18T21:43:57.672-08:00PPC managementClick forensics a leading companies that monitors PPC clicks have reported significant drop in click fraud in 2009 compared to 2008. http://www.clickforensics.com/resources/click-fraud-index.html According to the above URL click fraud originates mostly from Russia, UK etc. I am personally surprised by the number of botnet spammers in UK. I feel the regulations in UK is too easy to exploit. http://www.searchenginegenie.com/pay-per-click/2009/11/2009-sees-significant-drop-in-click.htmlnoreply@blogger.com (seg)0tag:blogger.com,1999:blog-8423565435805324546.post-6962403187985605922Wed, 11 Nov 2009 08:33:00 +00002009-11-11T00:38:20.440-08:00pay per clickI have already complained of weird PPC behavior where I had 10/10 quality score but my ad was 5$ for a 5$ highest bid keyword. Usually I tend to get very low prices when I get such quality score but here Google wanted me to pay full even if my quality score was great. I thought it's a singled out problem but now I realize I am not alone. Lot of other people in webmaster world has faced similar http://www.searchenginegenie.com/pay-per-click/2009/11/google-does-it-again-now-badder-and.htmlnoreply@blogger.com (seg)0tag:blogger.com,1999:blog-8423565435805324546.post-5318521031346853141Tue, 27 Oct 2009 04:05:00 +00002009-10-26T21:08:39.286-07:00PPC OptimizationAdwordspay per click1. same size and ads doesn’t fit all2. keyword planning3. think about your bidding strategies4. optimize for successSame ads don't fit all:It is not necessary that taking same keywords and ads from Adwords will fit every one in the same manner and pour in conversions. They might not deliver the same results. Your ads needs to be more persuasive and real in order to drive traffics and clicks. http://www.searchenginegenie.com/pay-per-click/2009/10/four-important-strategies-for-pay-per.htmlnoreply@blogger.com (seg)1tag:blogger.com,1999:blog-8423565435805324546.post-488929001928248633Tue, 13 Oct 2009 12:11:00 +00002009-10-13T05:13:24.835-07:00PPC OptimizationPPC managementpay per clickIn pay per click management keyword targeting is always the hot topic and use of long tail keyword is one of the best keyword discussed. The use of long tail keyword will bring in additional traffic to your sites all you need to do is spend time in optimizing those specific long tail keywords for better ranking in search engine. Once you plan to optimize your keyword, you can build on more http://www.searchenginegenie.com/pay-per-click/2009/10/tips-to-get-more-traffic-with-long-tail.htmlnoreply@blogger.com (seg)0tag:blogger.com,1999:blog-8423565435805324546.post-7090742959872313807Wed, 23 Sep 2009 06:55:00 +00002009-09-23T20:34:52.343-07:00adwords ppcAccording to Adwords, there are four keyword matching options which help you determine your ad to appear in Google search. Each and every single keyword can be set as targeted keywords by using any of these four options. The four types of keywords matching options are-Broad match: keyword This option allows your ad to be shown for similar phrase. For example, http://www.searchenginegenie.com/pay-per-click/2009/09/how-to-make-your-ad-relevant-with-help.htmlnoreply@blogger.com (seg)2tag:blogger.com,1999:blog-8423565435805324546.post-6762276790673875889Tue, 08 Sep 2009 13:04:00 +00002009-09-22T02:02:57.945-07:00quality scorepay per clickBefore proceeding to know how to get higher Quality Scores, l, we need to understand how a quality score is calculated. Simply stated, a Quality Score is calculated every time your keyword matches a search query - or in other words, every time your keyword has the potential to trigger an ad.Then, it is necessary to know why Quality Score is important. The Ad Rank or the position an ad shows on http://www.searchenginegenie.com/pay-per-click/2009/09/how-to-get-higher-quality-score-in.htmlnoreply@blogger.com (seg)2tag:blogger.com,1999:blog-8423565435805324546.post-1673224890877264478Tue, 08 Sep 2009 11:37:00 +00002009-09-21T23:12:38.562-07:00Microsoft adcentermicrosoftAs most of us are aware, Pay per Click (PPC) search engine marketing is an advertising strategy where you, as an advertiser, pay a search engine every time a potential customer clicks on your ad. These ads appear either on search engine results pages or on sites within a search engine's network of partners. The growth of the search industry worldwide has resulted in a big market for paid http://www.searchenginegenie.com/pay-per-click/2009/09/microsoft-adcenter-beginners-guide-to.htmlnoreply@blogger.com (seg)0tag:blogger.com,1999:blog-8423565435805324546.post-5361578526961575414Tue, 01 Sep 2009 20:13:00 +00002009-09-21T23:36:30.119-07:00adwords ppcThis is the 1st time i feel Google is becoming a bit greedy. One of our client has a quality score 10/10 for a keyword related to windows. I cannot reveal keyword or client site here. Yesterday when i noticed the campaign i saw a 10/10 quality score for a keyword. I was overjoyed because usually very high quality score will result is low bids. Bit it was disappointment for me :-(. Asking bid was http://www.searchenginegenie.com/pay-per-click/2009/09/quality-score-1010-asking-bid-5-to-be.htmlnoreply@blogger.com (Search Engine Genie)0tag:blogger.com,1999:blog-8423565435805324546.post-551477603548532857Sun, 26 Jul 2009 15:52:00 +00002009-09-21T23:38:03.001-07:00quality scoreLast week we saw few of our PPC campaigns hit by quality score. It seems the criteria better quality score had been hardened. Now Ad quality is in direct relationship with keywords. It seems we need to use keywords in ads to make it relevant. Also the landing page needs to be well optimized.Even when the ads are not served often it results in sudden quality score penalty. Google's quality score http://www.searchenginegenie.com/pay-per-click/2009/07/quality-score-attack-by-google.htmlnoreply@blogger.com (Search Engine Genie)0tag:blogger.com,1999:blog-8423565435805324546.post-4819370482914151080Fri, 19 Jun 2009 09:47:00 +00002009-09-23T20:16:21.855-07:00pay per clickYes it's possible but very rare. Sometimes this might be good or sometimes bad. I have heard cases in forums and blog posts where people notice their website popping up in search sponsored results without them advertising. There are few possible reasons for it.1. If you have affiliates they might be advertising your name without notifying you. It can help or hurt you, you need to decide http://www.searchenginegenie.com/pay-per-click/2009/06/in-sponsored-results-even-if-you-didnt.htmlnoreply@blogger.com (seg)1tag:blogger.com,1999:blog-8423565435805324546.post-8458490589899313381Wed, 17 Jun 2009 12:07:00 +00002009-06-17T05:12:01.625-07:00pay per clickIt's too early and too unfair to give any judgment for Bing search engine. Bing is only establishing itself now as a genuine search engine. In just 15 days already Bing has produced some quality relevant results and has already captured some decent market share in search engines. I am sure Bing is a search engine of future they have good quality results almost as good as Google in some areas. I http://www.searchenginegenie.com/pay-per-click/2009/06/is-ppc-in-bing-any-better.htmlnoreply@blogger.com (seg)2tag:blogger.com,1999:blog-8423565435805324546.post-1552782114344590862Tue, 16 Jun 2009 11:12:00 +00002009-09-23T20:18:56.603-07:00yahooWell I haven't talked about Yahoo's PPC program Yahoo search marketing for a long time. It's not that I want to ignore it but I feel there isn't much happening with Yahoo. We rarely recommend Yahoo Search Marketing to our client these days. It's only because it rarely converts. Comparing 5 recent clients we did with YSM with 5 recent clients of Google Adwords almost its 0-5 in conversion. Google http://www.searchenginegenie.com/pay-per-click/2009/06/yahoo-ppc-can-you-make-money-from-it.htmlnoreply@blogger.com (seg)1tag:blogger.com,1999:blog-8423565435805324546.post-2345181299403987746Mon, 15 Jun 2009 11:29:00 +00002009-09-21T23:59:14.902-07:00pay per clickPay Per Click search engines have come a long way from just being one way of targeted traffic to being one of the most important and primary source of targeted traffic. Google Adwords, Yahoo search marketing, MSN AdCenter, Adbrite and we can name a lot. Online Businesses had become so much addictive its virtually impossible to see one good online Business that doesn't use PPC campaign as their http://www.searchenginegenie.com/pay-per-click/2009/06/1-can-new-ecommerce-website-get-away.htmlnoreply@blogger.com (seg)1tag:blogger.com,1999:blog-8423565435805324546.post-2828102499403051550Fri, 05 Jun 2009 08:53:00 +00002009-06-05T01:55:36.704-07:00yahoo search marketingAdwordsI have been avoiding learning how yahoo works for some time. Today I decided to really get into it. Our agency has a Yahoo agency rep that helps us out a lot and I just spent a lot of time talking to him on the phone. Come to find out Yahoo is very different. Here are a few items I hope this turns into a big discussion.1. Quality Score:Google - Quality score is on an individual keyword and is http://www.searchenginegenie.com/pay-per-click/2009/06/yahoo-ppc-vs-google-adwords-ppc.htmlnoreply@blogger.com (seg)1tag:blogger.com,1999:blog-8423565435805324546.post-4473034811085877774Thu, 04 Jun 2009 04:59:00 +00002009-06-03T22:58:51.366-07:00google analyticsSays so a representative from Word tracker. A word tracker representative was answering a question from a user about the difference with adwords keyword suggestion tool and word tracker keyword tracking tool. He says"Hi there,my name's Mal Darwen, and I work for Wordtracker Customer Services. I hope the following is of some use to you:Google's Adwords tool can be a useful addition to the SEO's http://www.searchenginegenie.com/pay-per-click/2009/06/is-word-tracker-better-than-google.htmlnoreply@blogger.com (seg)0tag:blogger.com,1999:blog-8423565435805324546.post-5230723797923982144Sat, 30 May 2009 08:32:00 +00002009-05-30T01:34:29.007-07:00pay per clickThere are reports that Google is slapping bad quality score for domains that contains trademark names. One of my friend tried to advertise with a keyword Google in its domain name. For a week the campaign was fine but everything changed 2nd week all the ads stopped showing up because of bad quality score. It looks Google is catching on advertisers who might be advertising with trademark names in http://www.searchenginegenie.com/pay-per-click/2009/05/advertising-trademark-keywords-in-url.htmlnoreply@blogger.com (seg)0tag:blogger.com,1999:blog-8423565435805324546.post-1227699243646340345Tue, 26 May 2009 07:06:00 +00002009-05-26T00:08:28.356-07:00pay per clickThat has been the question of the ages. I'd love to know if there is a way that I may have missed.Many search referrals that I see look good, ISP home pages, legit search portals, but I've also seen 'search partners' that are --- well, no content except a Google search box! I can't accept that humans visit these pages for any legit reason.Now, some time back I put Google search boxes at the http://www.searchenginegenie.com/pay-per-click/2009/05/is-it-possible-to-block-individual.htmlnoreply@blogger.com (seg)2tag:blogger.com,1999:blog-8423565435805324546.post-637951259059207672Mon, 25 May 2009 13:23:00 +00002009-09-22T00:24:12.155-07:00MSN adcenterCampaign Management update:The adCenter Spring Upgrade is complete, and this is the first in a couple of posts about the new features you'll see. This one covers campaign management updates in adCenter online. Be sure to check out the other Spring Upgrade feature reviews: Account Management Updates, adCenter Desktop (Beta) Updates, and Content Ads Updates (U.S. Only).Better Targeting OptionsFirsthttp://www.searchenginegenie.com/pay-per-click/2009/05/microsoft-adcenter-update.htmlnoreply@blogger.com (seg)1tag:blogger.com,1999:blog-8423565435805324546.post-3601591280791398077Fri, 22 May 2009 09:34:00 +00002009-05-22T02:35:50.399-07:00AdwordsIt had been long waiting from Google. I was expecting them to improve the ability to report on the performance of the query in Adwords campaign. The report which used to be there was not exactly i was looking for. Now Google has come up with an expanded search query performance report with smaller details on how the ads of triggered when a user inputs a query.Before Google used to group queries http://www.searchenginegenie.com/pay-per-click/2009/05/better-search-query-performance-reports.htmlnoreply@blogger.com (seg)0tag:blogger.com,1999:blog-8423565435805324546.post-7033633378479826505Thu, 21 May 2009 09:45:00 +00002009-05-21T02:50:34.653-07:00AdsenseI have seen this lot lately. Adsense ads are not showing up in Linux / Ubuntu operating system. I feel this problem has been there for a long time. Is Google adsense ignoring adsense users? I feel Google team is probably thinking Linux users are not going to click and buy anything from adsense ads. I can feel this is a reasonable reason from Google to ignore ads being served for Linux users but http://www.searchenginegenie.com/pay-per-click/2009/05/adsense-ads-not-showing-up-in-ubuntu.htmlnoreply@blogger.com (seg)1tag:blogger.com,1999:blog-8423565435805324546.post-1349372749917024402Fri, 15 May 2009 06:18:00 +00002009-05-14T23:24:19.688-07:00Adwordsadwords ppcAdsenseCookies are the most irritating spy wares that you will come across. They get stored in your computer without your knowledge and later end up spying your activities even If you don't to be spyed. The concept of cookies itself is shady and I recommend to stay away from spy cookies. Google Adwords and adsense uses double click cookie on client websites. A cookie is stored when someone tries to http://www.searchenginegenie.com/pay-per-click/2009/05/opt-out-of-doubleclick-cookie-google.htmlnoreply@blogger.com (seg)0tag:blogger.com,1999:blog-8423565435805324546.post-2944376244908615874Thu, 14 May 2009 07:36:00 +00002009-05-14T00:38:31.440-07:00Adwordsadwords ppcTo be faster!Fit to screen, scrolling left and right constantly is frustrating.Scrolling just to find the filter button or logout is just not the Google way!Some of these columns can be squeezed up.Is the show and hide deleted items disappeared? Please bring this back.Apparently has time zone issues that need fixing. Personally feel that the default layout to be more like the original as not to http://www.searchenginegenie.com/pay-per-click/2009/05/features-i-would-like-to-see-with-new.htmlnoreply@blogger.com (seg)0