Archive for June, 2011
Google Announces +1 Button Globally
A few months ago Google released the +1 button on English search ads and organic search results on google.com. More newly, they have made the +1 button accessible to sites across the web, making it easier for people who love your site to help their friends and other users find your content in Google search.
Today, +1s will start appearing on ads and organic search results for Google pages globally. Google will be starting with sites like google.co.uk, google.de, google.co.jp and google.fr, and then expanding rapidly to most other Google search sites soon after.
Google has also partnered with a few more sites in Europe, Japan, India, Australia and New Zealand where you’ll start seeing +1 buttons in the coming days.
You can also add the +1 button to your worldwide websites by going to the +1 button tool on Google Webmaster Central where it’s already available in 44 languages.
This personal annotation will help users know when their ads and organic search results are relevant to them, increasing the chances that they’ll end up on your site.
Think of +1 buttons as an enhancement that can help already successful search campaigns perform even better, now, at a global level.
Ad Sitelinks With New Feature Of Embedded Format
Google AdWords is always experimenting with new formats, enhanced targeting, and other ways to make both Google and all its advertisers a little more money. Their most recent experiment is embedded Ad SiteLinks, which automatically link portions of your ad’s text to sub-pages inside your site.
With the embedded format of Ad Sitelinks, there are no extra lines appended to your text ad. Instead, text in your ad that exactly matches one or more of the sitelinks in your campaign will automatically be linked to that sitelink’s destination URL. With embedded sitelinks, potential customers can pick the part of your ad that applies straight to their current interests and visit the most specific page for that topic.
For example, if you sell home goods, your ad may mention that you sell appliances, furniture, and flatware. If you have separate sitelinks set up for the words “appliances,” “furniture,” and “flatware,” those words would be hyperlinked in your ad text, leading potential customers to a page for the specific part of the ad that drew their interest. These targeted destination URLs may encourage more users to click on your ad and make it easier for them to find what they’re searching for when they arrive on your site.
To show with embedded sitelinks, your campaign must be enabled for Ad Sitelinks. Also, your ad must show above the search results, and part of your ad text must accurately match one or more of your Ad Sitelinks. Additionally, embedded sitelinks will only show for ads that don’t meet one or more of the necessities for one- or two-line Ad Sitelinks.