AdWords Location Extensions – Important Changes To Clicks On Directions

Monday, May 30th, 2011 google

Many use location extensions to automatically show your business address and other information in your ads on Google. These ads also show directions to your business location, along with your address and phone number. By clicking on the directions, potential customers can map the quickest route from their location to your business.

Google Adwords

Location extensions with directions are helpful to users and lead to more interactions with your ads. In January, Google launched a report in AdWords to help you measure these useful interactions.

Google Adwords

Over the next few weeks, you’ll see performance metrics for directions beside those for clicks and phone calls. Google will also begin to charge for clicks on directions in the same manner as clicks on your ad’s headline or phone number. If your campaign has a high number of these clicks, these specify that your customers are interacting with your ads to get directions to your business.

1 Comment to AdWords Location Extensions – Important Changes To Clicks On Directions

Adwords Management
January 31, 2013

This is amazing, I’ve been looking for this kind of post. Good to know this adwords extensions and the changes of directions when clicking.Thank you for this informative article.

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