Google Analytics Advanced Segmentation

This is a great news for pay per click advertisers that Google Analytics has added advanced segmentation. Advanced segmentation let to break down your visitors into smaller segments for enhanced analysis. It is easy for you to see how many of your PPC visitors have converted to leads. If the conversion percentage is not enough as your expectation, you can change your ad content or landing page to improve your conversions. You can see the segments created by Google Analytics and can create your own segments. So if you have particular data that you are interested in that other PPC advertisers might not consider then you can create your own advance segment categories and track them all through Google Analytics. Advanced segmentation can be used for testing also. If you want to test a new market, you can create an advanced segment category for that marketing. The market can be a geographic market, a demographic market, or another segment type, but it allows you to test a landing page for a special segment of your marketing. Advanced segmentation has other applications too.

Competitor keywords bidding is worth the effort and risk,

There are lot of advantages on bidding on your competitor keywords. Bidding on the competition’s keywords will give an immediate targeted exposure especially for new websites. New websites find it difficult to make profits from PPC since most of the ads they participate will be costly and they need to pay a hefty amount for it. Bidding on competitor keywords will make that job much easier.

Though Google has a tough stance on bidding on competitor’s keywords especially keywords that are Trademarked by the competitor still they don’t deny a good user experience. If they feel some thing is good for their users they don’t hesitate to do it. As per their policy if a user is satisfied seeing a competitor ad then mostly they allow it. I have personally experienced this when we advertise with Google PPC.

You can also enable benchmarking service for adwords which will allow you to compare your site with competitors.

According to Google Analytics support

“Benchmarking is an optional Google Analytics service that shows how your website’s statistics compare against other industry verticals. In the beta version of this service, you are able to compare your site’s Visits, Pageviews, Pages per Visit, Bounce Rate, Average Time on Site, and New Visits data against benchmark data from categories of other participating websites. You can use this data to gain broader context for your site so you can identify additional opportunities to improve your site’s metrics.
This service is located under the “Visitors” section of your reports. Select “Benchmarking (Beta)” to view this report. Please note that it will take up to two weeks for the data to appear since it is being categorized and collected for your reports”

PPC Blog Team