Facebook PPC Verses Google PPC

Facebook is a social network that has had the success of breaking into the social networking sight and surpassing its competitors all the way to its present position at the top of the social media sphere providing its services to over 400 million users.

Facebook provides a PPC (Pay per Click) service that focuses on the various position markets that connect on the social network. The social site allows you to target your ads to only appear on certain profile pages.

Here is a view of the setup and the various demographics on Facebook:

These ads are non-invasive, similar to Google’s PPC, but Facebook allows you to add images and they also provide the user the chance to vote on whether or not they like the advertisement making the ads that much more responsible to their target audience.

Here’s a Facebook’s example of a PPC advertisement:

There are issues with Face book’s PPC; for example it is said that Facebook tends to have a very low CTR (Click Through Rate). Also, while Facebook may permit for more targeted niches, it is not a search engine and doesn’t have the volume that Google has. So, although Facebook gives you the capability to enhanced reach those buying your products or services, Google allows for a broader audience and a larger number of prospects.

However, Facebook ads are rapidly gaining in fame, and appear to be a very obliging tool for small to medium businesses attempting to increase traffic with PPC.

If you are trying to choose between the two, the only way to come to the right decision is to try them both and calculate the results over a defined period of time.