Negative Keywords Enabled In Product Listing Ads

Google Product Listing Ads and Product Targets, a new bidding and targeting technology feature that allows you to aim the products in your merchant center account into manageable groups, and to bid differently on those groups based on a number of attributes like brand and product type.

To help you get better with your performance with Product Listing Ads even further. Google has newly launched a new feature “negative keywords” to all U.S. advertisers.

Negative keywords for Product Listing Ads work in a similar way as they do with normal text-based search ads. Adding a negative keyword to your ad group or campaign means that your product listing ads won’t show for search queries containing that particular term.

“Using negative keywords, you can limit the chances that your ads will show on unrelated or low value queries. For e.g., if you sell fabrics, and not wool fabrics you can add the negative keyword [wool] to your Ad Group and your Product Listing Ads won’t show for any queries that contain the word [wool]”. The query for “fabrics” would trigger the ads, but a query for “wool fabrics” would not.

You can also run negative keywords across multiple campaigns using the negative keyword list feature.

Get High Quality Visitors through Google AdWords

Even if you already have a website that is visually amazing and filled with rich information, it would still be a wasted effort if you do not make sure that people will actually get to visit it. Learning about the many possible methods of driving traffic to your website is surely a must, especially if your website is your main instrument for your business.

Among the many effective means of guaranteeing visitors for your website, pay per click advertising is most likely one of the best. This kind of advertising, however, is done better with the use of Google Adwords, which is why you should first have this.

The very basic step towards this end is to get an account from Google AdWords, a process that is simply and quickly done. There are also other search engines that may offer the same kind of service but Google is the most used among internet users worldwide so it is indeed the best alternative in this regard.

With Google Adwords, you can in fact have ads posted in other sites and blogs associated to yours or in the search engine results page themselves. In this manner, people who are searching for a definite product that you happen to be offering would certainly find your advertisement in the results page after they entered the keywords in the search field.

When people notice your ads and if your ads efficiently raise the level of interest of those who have seen these, then the appeal to click on the ads would be much stronger. The net result would be that more people would find themselves visiting your website and learn more about what you are trying to offer.

The more traffic that your site gets the better is the chance that your sales would amplify in just a short span of time. Under such circumstances, it is understandable that you should put a limit in the number of ads you post; increase it and have it posted in the most popular sites.

However, it is certainly just the number of ads that matters since these could be many but still ineffective. The ads themselves should create an impact on the internet users, not just by convincing them with the quantity but also by beckoning them by the quality.

If the ads look interesting, the usual tendency of an internet user is to click through it and be led into the website that you maintain. It is, of course, in your website that the visitor is made to understand about your products more.

It is not essential that ads are informative enough since its size is usually too small for that purpose. What is important is that these are effective teasers, ones that would actually entice the user to go to your site.

Non performing keywords – how to identify them?

Everyone using Adwords or YSM will know some keywords convert well some keywords thought they get good CTR still those keywords don’t perform well. So how do we judge non performing keywords. Based on my experience I can suggest few ideas

1. Check the number of clicks a keyword is getting if you get a lot of click yet no conversions then I am sure you can deem it as a non performing keyword. Make sure conversion tracking is enabled or you cannot get proper information.

2. Compare your ads with the keyword you are advertising if you think your keyword is not properly related to your ad try changing your ad or target a different keyword for that particular ad

3. Active monitoring of your campaign can also help with identifying non-performing keywords. Professional PPC management companies can help you on this. Some companies have good expertise in managing PPC campaigns.

4. If you suspect a keyword is not performing try lowering the bid for that keyword if you feel still you get lot of clicks and some conversions then compare the profit margin with the amount spent on that keyword? If you are making money from that keyword then I am sure you can continue using that.

5. If I was you though I’d also take a look at your matching – run a keyword report – separate out your broad, exact, and phrase matches in a spreadsheet – then look at the ROI on each of them. You may well find that your broad matches are dragging your entire account down and may just have to pause the broad matches, whilst exact math may well still be profitable

Bad conversions when PPC ads show up in Yahoo shopping search.

Unlike Google products adwords ads, yahoo shopping search seem to have people only looking around and not buying anything. We have many clients who do yahoo PPC and when we get clicks from yahoo shopping search conversion rates are below 0.15 %. For Google adwords we have conversions ranging from 0.8% from content network to 2% in search network. But yahoo conversion rates are poor especially traffic from shopping search is bad.

We tried blocking yahoo shopping search but there are no options for it. We are unable to stop ads from showing up in Yahoo shopping search if anyone has ideas on that please let us know.

Disadvantages of Quality score:

1. Quality score in Google Adwords works under a weird algorithm, some times great content sites, no rhyme or reason get slapped. Thinner sites get extremely low bids. So why does this happen fact only Google knows 1000% what’s the reason behind this.

2. In quality score you need to make sure you have the ad very much relevant to the landing page, landing page should be highly relevant to the Ads that you have. Even a small difference can make sure you have bad quality score. This is a definite disadvantage with Google Adwords quality score.

3. Bad ads can also result in lower quality score. Lower quality score will result in higher bid value since its all automated you need to be very sensitive when creating ads. This is not the case before few years in Adwords and you don’t have such a thing in Yahoo search marketing or MSN ad center.

4. Bad landing pages of a bad website can also affect quality score, you need to have contact pages, perfect privacy policy , good outgoing links to relevant or quality websites etc. There are lots of factors like this that will affect your quality score. I am sure not everyone will be aware of this so I feel this is a disadvantage.

PPC rap – interesting:

This is fantastic; it’s now standard training material. “Special Sauce”?, why is it every SEM guru uses this Macdonald’s term? Very funny, keep it up. How about a rap on Content? This rap has more to it than sex, drugs, and swearing unlike the stereotype.

I always wondered why most online marketing acronyms rhymed, now I know. God has a plan for us after all. We need to take your message to the streets!

Adwords success secret from the mouth of a Google employee:

Adwords is a powerful advertising tool it has brought some great success for online Businesses but also there are people who have lost a lot of money in adwords. We have clients spending easily over 30,000$ a month without any proper ROI. They rarely track their ROI I have repeatedly told them that Adwords is not working for them as they expect it to be but still they continue to spend 1000s of dollars in adwords without the campaign working.
Some clients gets an addition towards Adwords they think it like an online gambling tool. The truth it is not only a good strategy and high knowledge will do the work for them. Rather than with limited knowledge they try tactics that never works for them and they fail miserably.

According to adwords advisor:
“* Advertisers who expect to very quickly set up their account and then forget about it – and who do not have either the time or interest to really learn how AdWords works – will almost certainly be disappointed with their success and with the AdWords program itself.

* Advertisers who make only a moderate effort will likely see a moderate success rate at best.

* Advertisers who take advertising with AdWords very seriously, who spend a substantial amount of time learning the nuances of how it works, and who spend a lot of time managing their account, experimenting, learning from the results of those experiments and then updating their account, tracking their Return on Investment (ROI) using the free tools available from AdWords, etc can find AdWords to be a very effective way to affordably send highly qualified potential customers to their site – and make a healthy profit doing it.

Tips for success

1. Identify your advertising goals.
2. Organize your account for maximum effectiveness.
3. Choose relevant keywords and placements.
4. Create straightforward, targeted ads.
5. Optimize your website for conversions.
6. Track your account performance.
7. Test and modify your campaigns to get the results you want.

do .gov links helps in better ranking of your site

There is always an misconception that .gov sites or .ac.uk sites have more than link from normal domain.

People often tend to think that .gov sites or .edu sites gets the page rank automatically. So even if you get that .edu or .gov link and people don’t click to that link then you are not going to get any page rank at all. All the links are treated in the same the manner, whether it is .gov or .edu or .info sites. In short gov sites do not carry any more weight other than raw page rank scores being higher.

So in order to have better page rank is to look for other good quality and relevant sites to cultivate link regardless of being .gov or just a normal domain.

How to write effective PPC Ads?

Now-a-days with the help of Google Adwords and Google AdSense, it has become easy to start and maintain PPC (pay per click) Ads. Writing an effective ad will be easy but remember only one important thing that is the goal of your of writing effective PPC ad is to get clicked.

Here are some tips on how to write effective PPC Ad:

• Headline: just as in all ad headline plays very important role in driving visitors to your ad and getting them clicked. To make your headline the best tip is to make use of keyword in your headline.

• Writing a PPC ad is not different from that of writing display ad. The only difference is it has fewer words to work with. With the limited you are suppose to emphasize benefits to your visitors. Benefits doesn’t mean the features of the product, it purely mean what the customer will get when he uses your product.

• Any ad work best only when it makes the reader believe that the ad is meant for him. It is necessary for you to target your market. It may not be possible for you in PPC ad to target the exact audience due to limited words. But you can use the word “you” in your ad in order to attract them. This could be the best option in your PPC ad.

• It is not enough for you to just get click the ad. You should also keep in mind the secondary goal that is making a sale. So offer something free in your Ad in order to induce the customer to buy.

• Before writing PPC Ad look at some of the current ad for your keywords and see how competitive it is. Then try to do something different so that you stand out of the crowd.

Google’s radio plan fails

In 2006, Google decided to extend its web based ad technology to sale of audio advertising on broadcast radio. But this broad cast radio advertising has not been success. So Google decide to sell the broadcast radio and decided to make money in television and online video advertising.

The company is looking for buyer Google Radio Automation. On 31st may both the services designed to automate the placement of ads, Google Audio Ads and AdSense for Audio will be closed. With the closure of this broadcast radio 40 people are expected to lay-off and the rest will move to new posts.

Google has also announced to close the traditional ad media and that is the print media because this service allowed Google AdSense users to place print ads in around 800 U.S. newspapers. Google always enjoyed online, where it was able to track each page view and click but Google always troubled measuring the impact of radio and making them more relevant to listeners.

Therefore Google is now focusing on online video to make money. And for it is allowing users of its YouTube video sharing service to download some clips rather than stream them, in some cases for a fee.