Google’s Instant Preview Now Includes Adwords Ads
Google has recently launched their Instant Preview feature to ads. Now you can see that nifty little magnifying glass appearing next to ads as well as organic search results.
In November 2010, Google launched instant previews for the search results. And now the Instant Previews icon will appear next to ads on Google.com too allowing users to preview the landing page, giving customers the facility to see if that page matches what they are actively searching for.
By allowing potential customers to preview your site before they land, Instant Previews helps you get even more highly-qualified traffic to your site. Even enhanced, Instant Preview clicks are free of charge — you’re only charged if a user clicks through to your actual landing page. Instant Previews are not taken into account when scheming Quality Score.
The “nosnippet” tag is not supported for Adwords and you can block AdsBot-Google to prevent Google from screening previews, but this will have an impact on Google ability to evaluate landing page quality.
Instant Preview allows users to preview the ads they are about to click on to make sure that that content of the landing page matches what they are looking for. The aim of this attribute is to increase user satisfaction and provide more highly qualified traffic to sites.
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