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Logos are not only meant for design.As a end user one can view the logo's look and feel.But the designers should know the hidden meaning behind it. View some of them here.  Can you find the symbol which is hidden in the Federal Express logo? Look at the logo. You can see the 'arrow' between the E and X in this logo.The arrow was to highlight swiftness and accuracy, which are part of the positioning of the company.  Paul Rand designed the iconic IBM logo in the year 1972.Later on 1981 he designed this 'eye bee M' logo. Actually IBM stands for "International Business Machines".  An amazing instance of symmetry and order is the SUN Microsystems logo. When you observe the logo, the letters u and n while arranged adjacent to each other look a lot like the letter S in a perpendicular direction.  Have a look at the arrow in the logo. You may imagine that the arrow does nothing here. But it convey a message that amazon.com has everything from a to z and it also represents the smile brought to the customer's face.
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posted by power
@ 2:18 AM
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