glossary | A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
   
  Banned
Banned happens when a search engine blocks a paricular site domain, thus blocking the site from appearing in its search results.
   
  Backlink
This is a link given from one website to another.
   
  Balance Due
The row on your Billing Summary page that states an estimate of the remaining advertising funds left in your account is known as Balance Remaining.
   
  Balance Remaining
The column on your Billing Summary page that states the balance in the Ad Words account for all billed activity at any point of time is known as Balance Due.
   
  Bid management tool
This tool is used o manage bids on PPC search engines such as Overture. This is a software or an ASP service.
   
  Bidding
Bidding is inserting a bid price that one is willing to pay on a pay-per-click search engine as an advertiser . The highest bidded keyword acheives the top spot in the PPC search results.
   
  Billing Email Address
Advertisers in certain locations are requisite to supply a billing email address in order for us to get in touch with them with billing-specific interactions. This email address used to send in the billing and other queries and offers is termed as Billing Email Address
   
  Billing threshold
The initial billing done to activate your ad words account as well as to enable your ads running right away is known as account billing threshold
   
  Blacklist
These lists are used to ban spammers from search engines. These lists of websites are considerd dangerous.
   
  Blog
Blog is a web journal which is otherwise called as a "weblog". entries are made on a regular or daily basis in a blog like an online diary. Some blogs have definite authors who disclose their names and some with anonymous authors who use a nickname.
   
  Boleto Bancário
The prepaid form of payment offered to advertisers in Brazil who offer to pay in Brazilian Reias (BRL) is known as Boleto bancário.
   
  Body copy
the visible text of a web page is called as body copy . body copy doesn't include graphical content, navigation, or information hidden in the HTML source code.
   
  Bot
Bot is often known as spider and is an abbreviation for robot. It is the software program that scans the web. Bots involve in multiple purposes. It indexes web pages for search engines and also harvests e-mail addresses for spammers.
   
  Bridge page
These are keyword specic pages made specially to rank well in search engines. It acts as an entry point through which visitors get in to the main content.
   
  Browser
this is a program, which allows a user to see the internet.
   
  Business Address
The dwelling address of your business, or where your business is principally positioned and registered is known as the Business Address
   
  Buyout
The fee paid to the specialist who facilitates rendering of audio ad for your campaign and to purchase the rights to the ad is known as Buyout.
   
  Bulk submission services
This is an ASP that submits many URLs to the search engines. Theses are usually discouraged.
 
 

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