SEO Glossary - Link exchange, Landing page, Links, ink bulding, Link popularity, Log files.

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Link exchange: A link exchange is the process of exchanging hyperlinks with a quality site that is some way or the other related to a company's product or service. Good link exchange processes can increase a company's PageRank and also the number of visitors who are targeted.

Landing page: This is the first page of a site. This is seen by an user when he has followed a link form another site. It can be a home page or a content page.

Links: text or graphics that, take the Internet user to another web page location when clicked is called links.

Link building: This is done with the intention of increasing the link popularity or PageRank of a site. This is done by requesting links from webmasters of other sites.

Link popularity: This plays a significant role in the visibility of the website. Link popularity is the measure of the quantity and quality of other websites that link to a particular site on the web.

Log file: A log file is a list of acions that have happened or occurred.

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