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- URL
- Used interchangeably with web address. Acronym stands for Uniform Resource Locator. URLs can specify the location of a web page, an email address, or a file on an FTP server, among other things.
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- Unique Visitors
- A count of individual users who have accessed your web site. It should be noted that the "user session" metric does not yield an accurate unique visitor count, as multiple user sessions can be generated by one unique visitor.
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- User Session
- An instance of an Internet user accessing your web site for a length of time, then leaving. During a user session any number of pages may be accessed. A user session is considered finished once an arbitrarily chosen period of inactivity - typically 30 minutes - is exceeded.
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- Unethical SEO
- The opposite to Ethical SEO. It involves employing underhand or illegal activities to increase search engine ranking. They are many unethical seo practices including cloaking, gateway pages, keyword spamming.
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