Walled garden

A group of pages which link to each other, but are not linked to by any other pages. A walled garden can still be indexed if it is included in a sitemap, but it will probably have very low pagerank.

Web 2.0

Is characterized by websites, which encourage user interaction.

Web Browser

Software installed on the Internet user's computer that allows him or her to view web pages. Popular web browsers include Microsoft Internet Explorer, Netscape, and Opera.

Webmaster

A person responsible for the management of a particular website.

Whois

Each domain has an owner of record. Ownership data is stored in the Whois record for that domain.

White Hat SEO

Search engines set up guidelines that help them extract billions of dollars of ad revenue from the work of publishers and the attention of searchers. Within that highly profitable framework search engines consider certain marketing techniques deceptive in nature, and label them as black hat SEO. Those which are considered within their guidelines are called white hat SEO techniques. The search guidelines are not a static set of rules, and things that may be considered legitimate one day may be considered deceptive the next.

Widget

1) (gadget, gizmo) small applications used on web pages to provide specific functions such as a hit counter or IP address display. These programs can make good link bait. 2) a term borrowed from economics which means “any product or commodity.”

Wiki

Software which allows information to be published using collaborative editing.

Wikipedia

Free online collaborative encyclopedia using wiki software.

Word count

The number of words on a particular web page.

World Wide Web

The vast array of documents published on the Internet. It is estimated that the World Wide Web now consists of approximately 11.5 billion pages.

Wordnet

A lexical database of English words which can be used to help search engines understand word relationships.

Wordpress

Popular open source blogging software platform, offering both a downloadable blogging program and a hosted solution.

Wordtracker

Feature rich paid keyword research tool which collects data from a couple popular meta search engines, like Dogpile.

Web Forwarding

Web forwarding allows for redirects to exist within an .htaccess file on a separate server.

Web Server Logs

Most web server software, and all good web analytics packages, keeps a running count of all search terms used by visitors to your site. These running counts are kept in large text files called Log Files or Web Server Logs. Useful for developing and refining PPC campaign keyword lists.

 

 

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