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Monday, March 31, 2008

Google friends can sell paid anchor text links on their sites

When we listened to the live webmaster central live chat which happened on friday they were so tough on sites that are selling links. Also they have a link in webmaster tools to report paid links. Plus they have a good written explanation here.

http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=66736

According to that document:

"Buying or selling links that pass PageRank is in violation of Google's webmaster guidelines and can negatively impact a site's ranking in search results. Not all paid links violate our guidelines. Buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results. Links purchased for advertising should be designated as such. This can be done in several ways, such as:Adding a rel="nofollow" attribute to the tag Redirecting the links to an intermediate page that is blocked from search engines with a robots.txt fileGoogle works hard to ensure that it fully discounts links intended to manipulate search engine results, such excessive link exchanges and purchased links that pass PageRank. If you see a site that is buying or selling links that pass PageRank, let us know.We'll use your information to improve our algorithmic detection of such links."

Infact they did mention in their LIVE chat that sites which sell links will be penalized. Ok now when we go to the official google blog here http://googleblog.blogspot.com/ we can see that few of the sites listed here do sell lot of text based links on their site. Though they nofollow those links I feel linking to those sites means they support those sites.
So can we assume that google's friends can sell links. I don't want to rant and I can understand they dont have control over it but still they link to sites which sell links and this is like endorsing those site's Search Engine Spamming efforts. So I feel best way to sell links on your site is to go to Search Conferences make friends with Google Employees and sell links safely on our sites with Google’s direct approval.

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