Performics a search engine marketing company which was part of Doubleclick acquistion by google will be sold. This is great news since many were afraid google will come into search engine marketing industry which will be virtually killing the organic rankings since they know their algorithm on how to rank and if they sell search marketing they are virtually manipulating the search results.

Its great news that google is selling performics and not entering the organic search engine optimization industry. Hats off to Google for doing this http://googleblog.blogspot.com/2008/04/selling-performics-search-marketing.html

According to official google blog

"We believe this will allow us to maintain objectivity and the search marketing business to continue to grow and innovate and serve its customers. While we have not yet identified a buyer, we’ve received preliminary interest from a number of our current partners. Search Marketing will continue to run as a separate entity until the division is sold."

SEO Blog team,

Labels: Search Engine Marketing

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