Regarding buying links what we do is we try to tackle things algorithmically but we also try things that are scalable and robust. So when I refer both algorithm and user both actually has to go well. So its more on the line to give people the heads up yeah we do consider buying links outside our guidelines and I just sort of notify that we may take strong action against sites in future. So people want to do that they always have the rights if you are the webmaster its your site you can do what ever you want to do on your site I totally support that idea but we Search Engine think and decide what we feel is best to return a high quality index. So people want to co-operate with Google and users and try to do things in a way that is good for users , good for them and good for the search engines that’s fantastic. And we will try to return the best results we can.

Labels: Mattcutts Video Transcript, search engines