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Hello Matt: I was talking about the Trust Rank and you said something is going on with the Trademark or I don’t know I couldn't concentrate but so can you tell something more about it.

Mattcutts: Yes let me know talk about that a little bit. What is trust rank everybody is curious about that. Its kind of nice to ask , everybody has a vague view about it. So turns out there was someone in Yahoo , Peterson and some other people at yahoo and they wrote a paper about something called Trust Rank and what it does is it tries to treat reputation and like physical mass how it goes around the web and what physical properties does trust have and its really interesting stuff but its completely separate from Google.

And so couple of years ago at the exact same time Google was working on a Anti-phishing filter and part of that we need to come up with a name for it so they filed for a trademark and I think they used the name Trust rank and it was really a coincidence yahoo had a Trust Rank as a search research project and we had Trust rank as a trademark so everybody talks about Trust Rank, Trust Rank and so if you ask five different people they will have five different opinions about exactly what trust rank is.

Labels: Mattcutts, Search Engine Optimization

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