As a SEO company we regularly monitor top search engines and the quality of Search results provided by them. Of the top 3 Search Engines ( Google, Yahoo , MSN ) MSN has the most ridiculous search results. Believe it or not their search results have never improved in Quality for the past 2 years. We say this not because our sites and client sites are not ranking in their search. In fact we have much better ranking in MSN than Yahoo and Google. Our frustration is towards sites that rank in places that never should be.

Still there is lot of spam in MSN results sites which uses excessive cross linking , excessive paid links, keyword stuffing all work well with MSN results. If you see yahoo especially with the latest update their results are almost competing with Google results. Their relevancy has improved a lot but MSN is still lagging behind very badly.

Their Geo targeting goes crazy when i search for generic phrases like car transport , auto transport etc. When i search from Indian Office i see results of sites in Australia, UK, India, US all mixed. I feel this is poor geo targeting.

I seriously want MSN to improve their search results its nowhere near the quality of Google. OK enough of ranting back to Job,

SEG

Labels: Microsoft, MSN Live Search

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