Google introduces broader keyword suggestions and longer snippets:

Google on 24th march released a new technology that can better understand concepts and associations related to the search done by end users, this advancement will help provide more related keyword suggestions on top and bottom of the search result pages.
Example, if you search for [principles of physics], Google algorithms understand that "angular momentum," "special relativity," "big bang" and "quantum mechanic" are related terms that could help you find what you need.



Longer snippets in Google results page:

Now Google in offering longer snippets for longer queries. A snippet is the dark blue title and is followed by few lines of text which was previously indexed from your website. Below are a couple of examples.



Suppose you were looking for information about Earth's rotation around the sun, and specifically wanted to know about its tilt and distance from the sun. So you type all of that into Google: [earth's rotation axis tilt and distance from sun]. A normal-length snippet wouldn't be able to show you the context for all of those words, but with longer snippets you can be sure that the first result covers all those topics. In addition, the extra line of snippets for the third result shows the word "sun" in context, suggesting that the page doesn't talk about Earth's distance from the sun:

Labels: Google