It seems like nowadays, anyone a computer and an internet connection can start a blog or website and slap together a few sentences to create "content". However, creating outstanding website content that surfers actually crave, bookmark, share with friends and print out to take to bed, requires planning and taking a series of careful steps.

The steps for writing outstanding web content (some bloggers and webmasters refer to it as "flagship" or "staple" content) are:
Deciding the type of article (soft or hard news) and generating ideas for it.
Gathering facts and background information
Coming up with a winning angle
Writing the first draft
Polishing your writing
And finally, fine-tuning it to be distribution-friendly and optimizing it for both the search engines and the "social media" networks.

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