Well, every now and then I change my tactics and put some spices in my copy. I'd like to tell you little bit more about the ones I use the most.

Here goes...

The spices I am talking about are what we all know as figures of speech. Their usage in text could trigger all sorts of different emotions depending on the way you use them of course.

So, here are the ones I would like to recommend to you:

The metaphor
----------------
a metaphor describes a subject as being equal to an object of a kind despite their differences

example:
Life is like a box of chocolates

The simile
------------
similes allow the two ideas to remain distinct in spite of their similarities

example:
Mike runs as fast a bullet

The oxymoron
----------------
oxymorons are expressions called contradiction in terms

example:
the lecture was clearly confusing

The synecdoche
------------------
part of something referring to the whole

example:
I'm all years

Do you guys use figures of speech in your copy?

Feel free to share your experience and thoughts.

Labels: copywriting

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