How to you target in writing? Well it's a tricky question targeting is to first know who your audience are whether it's a lot of people or a single person or whether it's for the employees of a company etc.

Single person can be something like thesis document submitted to get best marks from your teacher, a love letter you write to your loved one etc.

Lot of people is what we write all the time. We usually write an article either to a certain set of audience or to a big audience regardless of the topic. Say for example I write an article or footwear i knew my audience would be the people who are looking for information on the footwear details i write. The writing was crafted to that audience and written in a way as to be palatable to the majority of readers.

You need to know a lot about your audience before your write. Writing is an art good articles come out only by better understanding of your audience.

If you're writing a sales letter, you'd need a lot more information. Understand that when successful copywriters make up a person to write to, we're not just making up crap out of thin air. The person's name is drawn out of a hate, but s/he is built upon actual target data.
There are dedicated writers who write only for specific Businesses and they stick to that Business for years. They are in my opinion the best writers on the web. When you know a Business well you can become an advisor or a company rep just by your writing. More you write better your comfort level and you will be in a better position to address your client's concerns.
Most of the time articles are meant to be for end users than experts, there are technical articles which are meant for experts but most of the time an article should be simple and straight forward well understood by end users.

Labels: copywriting