Well I am just using slang here. Obviously we don’t need to know the full dictionary to become a great copywriter. But there has been some misconception that the more words you know and the more different types of synonyms you use better copywriter you are. Well I wouldn’t disagree with that more. I feel most of the time people like to read what they speak. When I go through a website and if its using too much advanced words that are not used in standard speaking language I will not waste too much time there. It’s simply because I don’t want to go to a website that has too much complicated words which I need to refer a dictionary to understand.

Research has determined the average time a person spends on a new website he visits is just 20 seconds. So you just have 20 seconds of time to keep your visitors to your website. If you are using high words and if the person finds it difficult to understand your copy then you are doomed. You will loose a lot of potential visitors / buyers. So I recommend don’t spend too much time on reading dictionary and identifying new words. If you know some words make sure you use it the best way possible. Make sure you use good grammar. Grammar plays an important role when it comes to quality of a webpage / web copy.

Labels: SEO copywriting

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• Attract attention of your prospect.

• It should deliver a understandable message.

• It should enable the prospect to read your article.

• Prospect should understand what's in it for him.

• Do you struggle with....

• Discover.....

• 10 ways to......

• Learn exactly How.....

• 7 Amazing strategies to.....

• A Guide to.....

• 7 Sure-Fire Tips for....

• Tips on.....
  

• Learn how to start.....

• 10 Steps to.....

• 5 Action Ideas to Get....

• The 7 Secrets to.....

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Labels: SEO copywriting

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How to improve your English for online copywriting:

Having good English skills is essential to become a quality copywriter. A good copywriter will have good grammatical skills. Here I would like to highlight few points that can improve your English. I take into mind that you already come from a decent English background. This is article is for people who are already good in English and want to improve their SEO copywriting and copywriting skills.

1. A primary source for good English. More you read better you get in copywriting. You should make reading has a habit. Utilize every possible chance you get to read English. If you are using regular internet browse other quality news sites and go through the latest news. Read the news don't just read the headlines. Take local English newspapers and read the information from them. Don't hesitate to read when you eat, lie down on bed, listening to music, watching tv etc. Even dont ignore bathrooms its good place to relax and read. My point, make sure you use all possible ways to improve your English. Making reading a habit can push you a long way forward in copywriting.
2. Writing: Reading helps but writing helps more. When you write something it stays in your mind for a long time. You get a chance to recollect better if you write. So when you read something try to put that into writing it helps. When you write get help for proof reading. If you have a teacher or someone who can assist tell them to proof read and see if there are potential mistakes. People are more than happy to read than write so you can find a lot of people who can read and fix mistakes.
3. Study Grammar: Grammar plays an important role in copywriting. If you don’t have good grammatical skills you will fail in your copywriting goals. So improve your grammar and tenses by reading more about grammar in English.
4. Practice: Practice makes a man perfect. We all know this and have come across this some part in our life. More you practice better you become so don't hesitate to make mistakes. The more you make mistakes better you get chance to correct yourself. Once you practice, make mistakes and fix them you will become good in English. I personally write lots of articles, before I never used to be a quality writer now I improved and people recognize me as a good writer only because of my experience in this field.
5. Experts advice: Go through lots of copywriting and SEO copywriting related blogs and get tips from there. There are good blogs out there than can help your copywriting skills by a long way. I personally go through 10 SEO copywriting / copywriting blogs through feeds and most of them are very informative. You get creative when you get tips from others.
   

I can list more but the important ones are already in list.

Labels: copywriting, SEO copywriting

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The copywriting for Google Adwords has its own particular style and length requirements. Two key factors influence whether your copywriting will be accepted by Google Adwords seemingly mysterious approval system. The first factor is identifying the right keywords so that you will be paying for targeted as opposite to random hits. The second is writing out ads that are tiny, brief, clear and right to the point.
Initial you need to consider your headline. The headline needs to convey one of two things - either the profit or the end result if a consumer goes to your site. In order to devise this you need to outline what your web site's most attractive feature is and correlate them with some key phrases.
The next step would be to try to include keywords into those key phrases. If you've used Overture pay-per-click engine you identify that there is a greater click through rate on search results that use the exact key phrase the surfer types in. The similar thing holds true for Google's AdWords program.
After you have written your ads, your last step is to post your ad and see whether they will perform for you. Google frequently notifies you very rapidly if your ad is disapproved or if they feel it is not performing. An ad that does not act upon for Google is one that is receiving a less than a .05% click through rate.
Winning at copywriting for Google Adwords is a bit like playing a game of finding the best synonyms. Sometimes all it takes is one little replacement, for instance changing the word "small" for "tiny" to increase your click through rate.

Labels: SEO copywriting

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First step to success is to impress people with your articles you need to make sure people are happy with your articles. If your article is impressive and people are convinced i am sure they will buy your article:

Just for promotion purpose you need to give away free articles to senior content writers i am sure they will do a free review and will give you their feedback.

Post your articles and ideas in leading forums like digitalpoint forum i am sure you will get good response when people notice it. I got many freelancing orders by posting in forums.

Be honest in your Business everyone likes honesty if you are honest business with come to you. If you write an article for someone sell it to them don't sell to anyone else it spoils your dignity if the original buyer notices your cheating he will try to bad mouth about you.

Run PPC or use SEO to promote your website. Website is a good promotion strategy.

How do you find topics for your article sets that will sell?

Choosing hot popular topics, or evergreen topics like weight loss, is the key to success when writing and selling PLR content. How do you find these topics? Look at what's in the news. Look at what the bestsellers are on amazon.com. See what the most active auctions are on ebay.com. Scan lifestyle and fashion magazines for popular topics. Visit the websites of the same magazines and scan their back issues to get a feel for what topics are popular at what time of year.

Take into consideration how long it will take you to write the articles. If it's a topic you know well and don't have to research, it may take you as little as four hours to write the ten articles. On the hand if you are not familiar with the topic and have to do quite a bit of research, it may take several days to write them.

Labels: copywriting, SEO copywriting

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Flyers are everywhere these days both in offline and online marketing flyers play an important role. Flyers are a kind of advertisement (usually printed on a page or in a leaflet) intended for wide distribution; "he mailed the flyer to all subscribers" Flyer can be an effecting marketing strategy. Good flyers distributed by email marketing or by mailing list can get good responses.

Writing flyers vary based on the topic you want to cover. Say you are selling perfumes and your targeted customers are primarily women then you need to make sure you impress them with your writing. If you have good description about a particular product or brand you can use it in your flyer.

Make your flyer sound attractive offers on flyers get good appeal. You can say buy one and get one free or this perfume can reach the hearts of millions of people. Something catchy like that.

Some important points that need to be there on the flyer:

1. Why should someone buy perfume from you when there are 1000s of businesses out there selling similar or same perfume?

2. Good way to contact you like email ID, phone number, website URL, product URL etc.

3. What are your best perfumes that kind of perfumes you have can be highlighted in a short way.

4. People always look for offers good pricing and better offers attract people. Make sure your products are well priced and they get offers that are not common in internet? Also see if you can do additional offer like gift wrapping and include that in your flyer.

5. Buy one get one offers are always strong and useful see if you can offer it.

Labels: SEO copywriting

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Flyers are everywhere these days both in offline and online marketing flyers play an important role. Flyers are a kind of advertisement (usually printed on a page or in a leaflet) intended for wide distribution; "he mailed the flyer to all subscribers" Flyer can be an effecting marketing strategy. Good flyers distributed by email marketing or by mailing list can get good responses.

Writing flyers vary based on the topic you want to cover. Say you are selling perfumes and your targeted customers are primarily women then you need to make sure you impress them with your writing. If you have good description about a particular product or brand you can use it in your flyer.

Make your flyer sound attractive offers on flyers get good appeal. You can say buy one and get one free or this perfume can reach the hearts of millions of people. Something catchy like that.

Some important points that need to be there on the flyer:

1. Why should someone buy perfume from you when there are 1000s of businesses out there selling similar or same perfume?

2. Good way to contact you like email ID, phone number, website URL, product URL etc.

3. What are your best perfumes that kind of perfumes you have can be highlighted in a short way.

4. People always look for offers good pricing and better offers attract people. Make sure your products are well priced and they get offers that are not common in internet? Also see if you can do additional offer like gift wrapping and include that in your flyer.

5. Buy one get one offers are always strong and useful see if you can offer it.

Labels: SEO copywriting

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Murdochs said in a recent article

“Murdoch also addressed concerns among newspaper publishers that search engines like Google Inc and Yahoo Inc help users to find stories by aggregating links to newspapers websites and blogs -- but then wrest ad dollars from them that they think should be theirs.

"The question is, should we be allowing Google to steal all our copyright... not steal, but take," said Murdoch. "Not just them but Yahoo."

"What Google News does, is give free publicity to the newspapers, by sending zillions of customers directly to the newspaper site.
It's exactly the same as if a new TV channel were set up, which did nothing but broadcast nonstop advertisements for all the TV shows on OTHER channels. Any NON-MONOPOLISTIC TV station owner would love for someone to do that for him.

NON-MONOPOLISTIC. That's the kicker. Murdoch obtains profits by pushing competitive views off the newsstands by his newspaper monopoly. Google restores the level playing field by letting people see all those NON-Murdoch news sources, as well as the Murdoch ones.

That's why blocking Google from indexing Murdoch properties doesn't serve Murdoch's desires. What he WANTS is for Google to stop indexing NON-Murdoch properties, so he can return to the monopolistic power he enjoyed.

This attitude has driven most of the big-media attacks on Google: not only newspaper, but book publishers, Movie moguls, and Music Industries Goons feel extremely threatened -- not by Google stealing content (it doesn't), not by Google promoting their own content (it does WHICH IS GOOD FOR THEM) but by Google promoting content from other sources, thus allowing those other sources free access to promotion (thus allowing the "little guys" to evade the monopolistic lock in distribution channels owned by the pigopolists.

Publishing ANYTHING for the purpose of promoting something IS an advertisement. Snippets are the ideal advertisement, as book publishers know. (That's why they publish multipage snippets of an author's next book in the back of the current printing of his last book.)
Snippets are fair use (by U.S. law). They do not substitute for the original, they are intended to promote the original and they do have that effect.

And it is not the publishers who have "gathered at great cost" the snippets. The publishers gathered (at whatever cost) the original article entire. It is Google who gathers, at great expense, articles of interest to surfers based on specified criteria--and promotes those articles to those surfers. There is no conceivable harm in this. The harm, I repeat, is that Google gives people alternatives and therefore bypasses the monopolistic distribution channels.

On your theory, Murdoch could prevent damages by taking his content off Google. He hasn't, and he won't, because THAT'S NOT HOW GOOGLE IS DAMAGING HIM. Google is damaging Murdoch by opening up promotional opportunities to Non-Murdoch news.

And that is not only perfectly legal, but of great public benefit. May they continue to profit as they deserve!

Labels: SEO copywriting

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SEO copywriting is copywriting for your website with search engines in mind. Copywriting and SEO copywriting does make a difference. Copywriting has just few criteria you need to clear on the topic you right and make sure the requirement is fulfilled. But SEO copywriting is done to make both search engine algorithms and humans happy. You need to maintain a delicate relationship both with search engines and humans.

When you're doing SEO copywriting you need to make sure relevant keywords and phrases are used up appropriately in your copy. Keyword density and keyword distribution plays an important role when it comes to SEO copywriting. Only if you have proper keyword distribution search engine algorithms will understand your copy effectively.

For SEO copywriting its important to use keywords some may say otherwise but fact you need to use keywords. When i write copies for our website whether its web design service or search engine optimization service i will first research the keywords and later use them appropriately in my copy.

Labels: SEO copywriting

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Cold calling to get business had been in existence for years together. People do cold calling to sell credit cards, loans, sell their crap services etc. But now cold calling have moved into copywriting industry too. In my personal opinion you should get Business by branding or by other effective methods. Cold calling is the worst way to get Business. No matter how good you are at marketing your service through cold calling still I feel you need to stay away from tactics like this.

When I get a cold call or out of the blue email offering copywriting services for my website I first tell them to hang up and if I am not in good mood I will go after them. People who cold call don't have any guts to prove their service they are just thrown away people who never get Business through ethical means.

Most of the people who cold call would have first tried all possible ways to get Business but finally they end up disturbing people. Cold calling and out of the blue emails are biggest disturbance to anyone.

I agree cold calling sometimes work but it doesn't come under standard ethical way of getting Business. Cold calling just scares people away most people prefer to stay away from people who cold call. Primary reason behind this is most people who cold call provides crap services and people are very much used to it. If you cold call you will also put under the spammer category which I feel is not worth for your Business. I recommend find ways to get Business by ethical means or by branding yourself. Stay away from cold calling or you will piss off people like me and we take cold calling very seriously.

Labels: SEO copywriting

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In today's vast internet there are 100s of tools that you can choose from for use in your copywriting.

Here is a decent list that you can use for your copywriting purposes:

Wordpress

Microsoft Accounting Express

Serif WebPlus SE

Stock.xchng

Cute PDF (to make your own ebooks and stuff)
Open Office (so you don't have to pay for word processing software and other things, like spreadsheet software, even has a PDF maker)

Google Docs (can share with people on a team if you're working on a project together)

StorYBook - Open Source novel-writing tool.

FreeMind - free mind mapping software

PingMe - online reminder tool

eFax - receive faxes by email

The Free Dictionary - online dictionary

Freelance Switch - freelance hourly rate calculator

txt2tags

PDFCreator

www.audacity.sourceforge.net - for recording audio to my pc (skype interviews, audio to insert into products, etc)

www.aminstitute.com/headline - nice way to 'score' short headline ideas

http://www.spacejock.com/yWriter5.html

He also has several other writer's tools.

To jumpstart creativity I sometimes use Dreamlines, just type in a few keywords related to the scene you're developing and watch the show.

http://solaas.com.ar/dreamlines/f

Labels: SEO copywriting

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This article might sound crazy but its true there are some copywriting mistakes you can afford to make but can get away with it.

1. It's the mercurial M-dash Copywriters use it all the time in their words. There are copywriters who use it effectively and even abuse it. Most of the abuses are not visible because they hide it so well in their sentences. Copywriters use it most of the time- to emphasize their ideas well.
2. Quotation marks and parenthesis are not often used but it's another very useful way if you know how to use it. Most of the time quotation marks occur when you want to quote something like a saying from a famous author. E.g.: Gandhi said "Non violence is the first article of my faith. It is also the last article of my creed" This place it's good to use but it can also be used in other places even without quoting if you use quotation people want to know what you are trying to say in the quotes and its highly visible to users. Parenthesis works the same way (similar to quotation ) you can use it as often as possible and people always see words in parenthesis as a cross reference to the words you use in actual sentence. If done right parenthesis can be good for your sales copies.
3. Ellipsis: You know ellipses are that dots that come after a word where a missing word or a continuation of the missing word should be. It's too good to know ellipsis as often as possible since it highlights the way people see or read your copy. Ellipsis are like hamburgers if you like it you will use it for your life and the more you use it I am sure you will learn to use it effectively.
4. Apostrophe: You know how to use this it comes in lot of places you want to use or even in places you don't want to use. If you use it more on right contextual areas it looks your copy very natural and very much readable.
5. Using slangs are not wrong in sales letters or website contents. Internet is completely made up of contractions we use it every day in our life while chatting or sending emails to friends so why not use it in your copy. Words like biz instead of Business, info instead of information is never wrong in fact it sometimes makes your copy look even better. So don't hesitate to be natural use your slang it makes you look unique and people are used to informal dialogues after all you sales copy is talking to people right.
Though some of them are termed as mistakes using them will help beat your competition and will make you an effective copywriter.

Labels: SEO copywriting

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