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Rewrite and review your content, Wednesday, February 10, 2010
   
 

Writing content is just one part of the many things you need to do when you write copies. I have seen many people don't even read what they have written. Is it because the contents are so bad or just lazy to review what they wrote before posting it in a blog or website. So what happens when you don't read your content before posting them.
There are many problems when you don't read your post / review before posting

1. Spelling mistakes: Its common to make spelling mistakes especially if you are a writing fast and if you don’t review your content you might post something that is full of mistakes.
2. I have personally had this problem when I use word it automatically corrects my spelling and sometimes the auto spell checker will correct the words into a different word that I don't want it to be there. This is another problem; I hope you don't want your content to look crazy when one word is substituted by a completely different word that is not supposed to be there.
3. Writing fast is not always the best you will lose your creativity and the content will sound too simple but if you read it again and fix stuff you will be able to include stuff that are much more creative.
4. You can miss punctuations when you write fast if you review then you can rewrite the document with proper punctuations.
5. Some sentences can be longer than you expected if you read your content you might break down content into different parts suitable for the article.
6. Check to see if your content has a proper mood set into it.
7. If you review your content you can narrow down the message you are willing to convey in a shorter way. Remember people don't have 10 hours to read your content. It's important you impress people in fraction of seconds so that they can continue reading and like your content.

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  posted by Search Engine Genie @ 11:33 AM permanent link   |

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How to write great website Content, Monday, September 21, 2009
   
 

Compelling content is one of the key factors to attract more searchers to your site. There are a few sites that you would like to visit again and again. What makes them coming back? It’s compelling, relevant and timely content. Some important points to remember before writing a compelling content are:

Keyword research: Always write keyword rich content. Write content based on the keyword terms that you know are most popular among audience you're trying to reach. There are some online keyword tools like WordTracker and Keyword Discovery that will help you determine the right keywords for your company.

Topic per page: If your company sells 5 different products, you should at least create one page per topic.

Details: The topic should have enough details that the site visitor can determine whether to contact you for more information. If you provide more details for each topic search engines will be able to determine the relevance of your site to that keyword.

Keyword density: If you want search engines to rank your pages for a specific keyword, that keyword has to be used on your page. The more often you use it, the more relevant the page will be.

Type of content to write for your company website

It is important to find out what type of information people would want to know about the company. Here are a few types of content which search engines and internet visitors prefer.

  • Customer testimonials, case studies
  • Industry definitions
  • Comparative information
  • Details about the product – features, specifications, diagrams, flow-chart, photos etc.
  • Technical tips, user manuals

Get ideas for Good SEO Content from competitor sites, industry portal sites, Industry magazine sites and resource sites.

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  posted by search engine genie @ 2:28 AM permanent link   |

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How to write creative - creative writing and art of copywriting, Wednesday, September 09, 2009
   
 

Creative writing implies a type of imaginative writing that is distinctly different from other types of writing like technical writing, scientific writing, or information-driven writing. Creative writing includes story-telling, fiction, poetry, memoirs or biography, lyrics, stage and screenplays and all literary works that entail original thinking.

A person must have a natural aptitude to write creatively creative writing cannot be taught within a classroom. The natural talents for creative writing a person might have - can perhaps be developed through teaching to make him or her realize his or her full potential in the art. Creative writing, like painting or composing music, calls for a fair degree of individual initiative, opinion-making prowess, and innate sensitivity.

For those keen on developing creative writing skills can search the Internet for creative writing websites as an effective way to gain insight into the craft. Many creative writing websites offer facilities for writers to post works that will be read and enjoyed by others, and where feedback can also be obtained to further improve one's skills.

Creative writing courses are gaining in popularity and widely available in various formats. They are more intended for the talented writer looking to polish his or her skills. True creative writing may not be talent that can be learnt, but these courses are able to tap the inner creativity even in beginners.

Many budding creative writers want to opt for creative writing as a career. Creative writing can equip a writer with the skills to develop into a freelance writer, web content writer, a ghost writer of columns and books or use the creative writing skills to enter professions like public relations, advertising, print media editing. You can build a career with a newspaper or a website. You can write articles, stories, reviews, etc. for these mediums.

There are many online jobs that you can apply for and become a successful copywriter. If you love traveling and writing down what you see and experience for others to read, then the best creative writing job for you is travel writing. You can write for magazines, travel websites, newspapers, etc. and take the readers on a conducted tour to the places with your creative writing.

Copywriting, however, is a term generally used when referring to writing for advertisements, brochures, sales promotion materials, press releases etc. Copywriting must be so arresting as to make the prospective customers to sit up and spend time to know what is there in it for him or her.

Once you have decided to write a sales promotion or marketing piece, you must be clear in your mind what you want to convey and how you want to present that information. You should spell out the benefits of the products or services, create attention-grabbing headlines and easy to read copy matter. The rules may vary in copy writing for brochures, radio, TV or the Internet, though the basics may be the same. Whether you're selling a product or service, a Web site copy writing means content that attracts attention, engages the reader and provides quality information.

Writing copy for the Websites is certainly different as usage of appropriate keywords is critically important for search engine optimization (SEO). Today's search engines accord priority for quality content, key word density and number of incoming links and words used in those links. SEO copywriting today is dependent on your ability to craft quality content so compelling and at the same time so readily readable that others will link back to you.

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  posted by seg @ 5:42 AM permanent link   |

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