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Have a well rounded site, great content has to be the foundation of any good site because, mediocre content tends not to attract exceptional link by itself and if you try getting exceptional link on really really crappy content you are going to be pushing uphill it's going to be harder to get those links you have to do stuff that we can set as bad or scuzzy for the web like paying for them.
So it's better to have great content and to get those links naturally and then you get both, you get great content and you get great links. Then trying to have something that's really really not that interesting and trying to just push and push and push and bug people and send out spam emails and ask for links and those sorts of things. So you want to have a well rounded site, and one of the best ways to do that, is to have a fantastic, interesting, useful content, great resources, great information and then that naturally attracts the links and then search engines want to reflect the fact that the web thinks that you are interesting or important or helpful.
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