Article : is-google-putting-more-weight-on-brands-in-rankings - Last Review: May 19, 2011 Is Google putting more weight on brands in rankings?
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Google in general does not really think about brands. They consider words like trust, authority, reputation, page rank, high quality and so the Google philosophy on search results has been the same pretty much for ever. It's that if somebody comes to Google and types an 'x', Google wants them to return high quality information about 'x'. And sometimes that's a brand search; sometimes that's an information search; sometimes that's navigational; sometimes it's transactional, so there are all sorts of different information needs that people have.
Google does not really think about 'brands' in search quality that much. For example, if you type eclipse, if Google was really focused on brands we might return Mitsubishi eclipse you know number one or something like that. And if you actually go to Google and type in eclipse, we've got eclipse.org because it's a development environment, we've got Nasa's eclipse website and there are some commercial results, for example; Eclipse is the name of the book in the Twilight series, so we've got a page from amazon. But it's not like Google always try to return brands, they try to return whatever we think the best results are for users.
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