Monday, December 19, 2005
Bit roles, big business
"
Two years ago, InfoSpace was approached with one of the more unusual advertising proposals: Was it interested in having its search engine appear in the film "Scooby-Doo 2"?
The company agreed, and the DogPile.com logo showed up on a fictitious search engine used to find villains. While the brand received five to 10 seconds of national exposure, "that was not the most ideal scenario," said Jon Nolz, InfoSpace's marketing director.
The company refined its strategy with what it considers better results. DogPile.com has appeared in more than 20 television shows, including the season premiere of CBS' "Ghost Whisperer" and the A&E reality show "Growing Up Gotti."
"
Source seattle times news
seattletimes.nwsource.com/html/businesstechnology/2002654595_product30.html
"
Two years ago, InfoSpace was approached with one of the more unusual advertising proposals: Was it interested in having its search engine appear in the film "Scooby-Doo 2"?
The company agreed, and the DogPile.com logo showed up on a fictitious search engine used to find villains. While the brand received five to 10 seconds of national exposure, "that was not the most ideal scenario," said Jon Nolz, InfoSpace's marketing director.
The company refined its strategy with what it considers better results. DogPile.com has appeared in more than 20 television shows, including the season premiere of CBS' "Ghost Whisperer" and the A&E reality show "Growing Up Gotti."
"
Source seattle times news
seattletimes.nwsource.com/html/businesstechnology/2002654595_product30.html
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posted by power
@ 11:43 AM
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