In its quest to "organize the world's information", Google now desires to maintain track of your credit card number and where you reside. The company last week initiated Google Checkout, a service that will permit users to purchase from online stores using imbursement and shipping information they keep on file with Google.

Ads on Google.com from companies that agree to Google Checkout will exhibit a tiny picture of a shopping cart. Clicking on the ad will take customers to the promoters Web site, as it does now. When customers make a decision to purchase something, they will be offered the option to sign into Google Checkout and use the credit card and address information on file there. Customers that do not have accounts with Google will be encouraged to set them up.

Google may get several supplementary profits from the checkout service. It will encourage more users to register and give it private data, permitting Google to display advertising based on specific quality of the spectator. More of all, the information the corporation gets from dealings could help it recover the way it chooses which advertising to show to which users.

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