Google has brought in click-to-play video advertisements for UK advertisers.

Promoters can now run this new set-up on the Google content network worldwide, just by uploading their preferred clip of up to two minutes length. Ads are customer-initiated, which means advertisers should draw enhanced prospects.

The charges for the ads are set on a cost-per-notion or price-per-click basis. Video ads vie in the ad auction with other text, image and flash ads for placement on a site.

Google also revealed that, both Fox and Paramount Studios have trialed with these new services.

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