The Google AdWords blog has proclaimed latest alters that will be seen next week that will consequence in some advertisers faced with higher minimum offers to keep their campaigns running on AdWords, as a result in changes being made to the 'landing page quality score' algorithm. AdWords is aiming to bring down those landing pages that tender a poor user experience to those who click the ads.

Next week, the new algorithm for the 'landing page quality score' will be out, and affected advertisers will see their lowest offer prices changed in the AdWords account. Google stresses only a small figure of advertisers will be affected, and offers help for those advertisers who feel they have been incorrectly impacted by the new changes.

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