A recent survey done in India showed that Yahoo! has emerged India's leading online brand in communication, 35% of the respondents evoke it as the initial website that comes to their intellect. This survey was done on the basis of 20,000 responses from the internet users and 5,500 responses from a land survey to make the findings more representative and interesting. Yahoo! was placed on the top as 'Communication Portal' and Google as 'King Of Information'.

Two new and forthcoming categories in which sustained growth is expected are mobile content and financial content. In this, Yahoo! and Google are second and third with 11 per cent and 10 percent share.

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